FUNDAMENTALS OF MARKETING, 2E
FUNDAMENTALS OF MARKETING, 2E

FUNDAMENTALS OF MARKETING, 2E

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Author: BAINES ET AL
Publisher: OUP Oxford
ISBN-13: 9780198829256
Publishing year: 2021-03-02 05:30:00.000
No of pages: 408
Weight: 780g
Language: English
Book binding: Paperback
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Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

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