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Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.
