Globalization, Development and the Mass Media

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Author: Colin Sparks
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9780761961628
Publishing year: 2007-12-01
No of pages: 264 pages
Weight: 470 grm
Language: English
Book binding: Paperback

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Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.