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Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign The author translates the concepts of marketing inta clear, step-by-step process that almost anyone can follow It will be indispensable tboth students and practitioners in the fields of public health, social services, and health care communications Completely revised and updated, the Second Edition includes: - Material related tthe rise of the internet and social media has been added treflect major changes in the way social marketing is being done - A new case study has been added treflect current trends - More on the emotional component tmarketing - More in-depth information on communications theory has been added - More on ethics has been added - More on current channels (social networking sites, online gaming, entertainment education) has been added
