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About the Book: How I Raised myself from Failure to Success A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas--or anything else--this book is for you. Bettger reveals his personal experiences and explains the principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable--and more valuable to your company--when you apply Bettgers keen insights on: The power of enthusiasm How to conquer fear The key word for turning a skeptical client into an enthusiastic buyer The quickest way to win confidence Seven golden rules for closing a sale
