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The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc. The text is supplemented with a number of cases. Contents : 1. International Marketing: An Introduction 2. International Marketing Environment 3. MNCs and International Business 4. International Marketing Intelligence 5. Market Selection 6. Market Entry Strategies 7. International Organisation 8. Market Coverage Strategies 9. International Product Decisions 10. International Pricing 11. International Distribution 12. International Promotion 13. Export Finance 14. Export Risk Insurance 15. Quality Control and Pre-Shipment Inspection 16. Trade in Services 17. Technological Developments and International Marketing 18. International Negotiations 19. Trade Policy and Regulation of India 20. Export Promotion 21. Trade And Bop of India 22. Export Procedures and Documents 23. Some Issues In International Business - Annexures - Cases
