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Introducing Public Relations is your guide tthe basics of public relations: where it came from, what it means and what issues the industry faces today It takes readers from the origins of PR all the way tthe newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner With interviews and day in the life examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works Putting the student first, this book:Gives grounded, critical coverage of the history and theory of public relations, sstudents understand not just the what but the how and whyCovers all aspects of public relations in practice, from in-house and consultancies tgovernment, sport, NGand corporate PRPacks each chapter packed with case studies, anecdotes from the field, and career advice from expert PR professionalsHelps easy revision with exercises, summaries, and checklistsHighly accessible and engaging, there is nbetter headstart tunderstanding what PR is all about It is the perfect text for any students encountering public relations theory and practice for the first time
