Leading Edge Marketing Research

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Author: Robert J Kaden
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9781412991315
Publishing year: November 2011
No of pages: 504
Weight: 740 grm
Language: English
Book binding: Paperback

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Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.