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Communication may seem easy since everyone communicates, but so is running since everyone can run. Yet, runners need training when they have to compete. Managers need training to hone their natural communication ability into a fine skill. Effectiveness of communication is not measured by its speed, grace and by its effect on other people. The information and guidelines presented in this book have been developed from long experience of teaching and working with students of MBA and practicing managers in companies. The authors have organized the content on the basic of the MBA syllabus of Bangalore University. Contents : MODULE-1 : COMMUNICATION IN BUSINESS 1. Importance of Communication and Process of Communication 2. Forms of Communication 3. Communication Network of the Organization 4. Oral and Written Communication MODULE-2 : ORAL COMMUNICATION 5. Fundamentals of Oral Communication 6. Barriers and Gateways to Communication 7. Listening 8. Feedback 9. Communicating by Telephone 10. Public Speaking and Making Presentations 11. Non-Verbal Communication 12. Communication by Organizing Events MODULE-3 : REPORT WRITING 13. Reports and Formats 14. Structure of Reports 15. Principles of Writing Reports MODULE-4 : BUSINESS COMMUNICATION 16. Business Letter Format 17. Other Methods of Written Communication 18. Types of Letters 19. Sales Letters 20. Resume and Job Applications 21. Proposals 22. Technical Articles 23. Legal Aspects of Business Communication 24. Negotiating Skills MODULE-5 : ROUTINE CORRESPONDENCE 25. Circulars and Notices 26. Handling Complaints 27. Formal Invitations 28. Letters of Appointment 29. Evaluating Performance 30. Captions for Advertising 31. Company Documents and Notices 32. Meeting Documentation
