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Managerial Economics, the present text, seeks to explain the phenomena of growing complexity of business decision-making and varied managerial approaches in modern business — using economic logic, concepts, theories and tools of economic analysis applied by the trained managerial manpower and knowledge aspiring leadership capabilities towards business development. The volume is intended to serve as a basic reference book for senior undergraduates and graduate students in the faculties of Commerce, Economics and Management (MBA Candidates). Besides, the book will have utility for the students undertaking professional courses such as Engineering, Public Administration and for the candidates preparing for competitive examinations such as IES, IAS, CAIIB, CA, CS, CFAI, etc. The book covers a wide range of topics. The readers can make their choice as per the need for the study course. In this revised edition, several new points and cases have been inserted. Case Folio Chapter contains 67 case studies for learning and skill enhancement of the students. Contents : 1. The Nature and Significance of Managerial Economics 2. Basic Concepts, Tools and Techniques of Analysis 3. Market Demand Analysis 4. Theory of Consumer Demand 5. Elasticity of Demand 6. Demand Estimation 7. Demand Forecasting and Demand-Led Business Strategy 8. Production Analysis 9. Supply Analysis 10. Cost Analysis 11. Economies of Scale and Scope 12. Cost of Capital 13. Revenue Analysis 14. Market Morphology 15. Competitive Equilibrium Price 16. Objectives of the Firm 17. Break-even Analysis and Cost Control 18. Theory of Profit Maximisation: Conditions for Equilibrium of a Firm 19. Equilibrium of the Firm and Industry under Perfect Competition 20. Monopoly Pricing and Output Equilibrium 21. Price Discrimination (Discriminating Monopoly) 22. Monopolistic Competition 23. Oligopoly Market 24. Profit Policy and Methods 25. Profit Policy and Profit Planning 26. Rudimentary Project Planning and Capital Budgeting 27. Government and Market Economy: Key Issues 28. Characteristics of K-Economy in New Economic Order 29. Business Cycles 30. Inflation 31. Linear Programming 32. Elementary Input-Output Analysis 33. Case Study Folio
