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This book explores the ways media industries function, how media professionals manage their careers, how media industries engage with creativity and innovation, and how tmake sense of this in ways tempower aspiring professionals (as well as those whwant tresearch media management and production) While students whwant tenter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered tunderstand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends – such as globalization, digitalization, convergence, and individualization – affect the everyday managerial and creative practices in the industry Mark Deuze addresses and answers these issues and needs
