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• Written keeping in mind the patient’s point-of-view. <br/><br/>• Provides insight into how the hospital can become more patient-centered by improving the experience of care. <br/><br/>• The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust and patient satisfaction to patient loyalty. <br/><br/>• The chapters discuss in detail how quality of services, trust of patient in health care setting plays an important role in patient satisfaction and loyalty. <br/><br/>• Includes statistical diagrams, flow charts and tables.
