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• Written keeping in mind the patient’s point-of-view.
• Provides insight into how the hospital can become more patient-centered by improving the experience of care.
• The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust and patient satisfaction to patient loyalty.
• The chapters discuss in detail how quality of services, trust of patient in health care setting plays an important role in patient satisfaction and loyalty.
• Includes statistical diagrams, flow charts and tables.
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