no information available
The book has been authored by someone with excellent educational and professional background. The book is 'Complete Marketing Management Book' as it combines general marketing management chapters with latest happening marketing activities like retail marketing, direct marketing, rural marketing, packaging management, managing customer satisfaction, insurance marketing, online marketing and bank marketing. Very few marketing management books will have all these chapters covered under one umbrella. Besides above, twenty one case studies have been included covering almost all major topics. The student community of marketing management would find the book a treasure to keep and different from other books in the bookshelf. Contents : 1. Role of Marketing and its Relevance 2. Marketing System - Tasks and Philosophies 3. Marketing Process and Marketing Environment 4. Consumer Psychology and Buying Behaviour 5. Organization and Industrial Buying Behaviour 6. Market Segmentation and Target Marketing 7. Sales Forecasting 8. Marketing Planning 9. Product Life Cycle Strategy 10. Competitive Marketing Strategies 11. Product Planning Decision 12. Brand Management 13. Packaging Management 14. New Product Development Strategy 15. Pricing Decisions 16. Advertising Management 17. Sales Promotion and Sponsorship 18. Distribution Management 19. Physical Distribution 20. Retail Management 21. Marketing Organization 22. Marketing Research and Marketing Information Systems 23. Personal Selling and Salesmanship 24. Sales Force Management 25. Marketing Controls 26. International Marketing 27. Marketing of Services 28. Rural Marketing 29. Direct Marketing 30. Quality Management in Marketing Strategy 31. Managing Customer Satisfaction 32. Insurance Marketing 33. Online or Internet Marketing 34. Bank Marketing
