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The book `Marketing Management` has system based managerial approach. It aims to integrate the vital interest of consumers, marketing managers and society - the three major participants in the ongoing marketing process. The Orientation of the book faithfully reflects the aforesaid current corporate philosophy, viz., customer-oriented business approach. Sherlekar`s Marketing Management Salient Features of the Book -- Covers the full syllabi on Marketing of most Indian Universities. -- Contains six new Chapters on -- Recent Trends in Marketing -- Retail Trade -- Integrated Marketing Communication. -- Rural Marketing. -- India: Emerging Market of the World -- Ethics in Marketing. -- Integrated presentation of the text with figures, tables, boxes and short case studies. -- Valuable book for Students who are undergoing Graduate and Post Graduate Studies in Management / Commerce (Full time, Part time and Distance Education) and executives engaged in Sales and Marketing of products and services. Contents : 1. Nature and Scope of Marketing 2. Recent Trends In Marketing 3. Marketing Management 4. Marketing Environment 5. Market Segmentation, Targeting and Positioning 6. Consumer Behaviour 7. Demand And Sales Forecasting 8. Marketing Information and Research 9. Marketing Research Process 10. Marketing Planning/Strategy 11. Product Plan 12. Product-Related Strategies 13. Price 14. Managing Distribution Channels 15. Physical Distribution 16. Retail Trade 17. Integrated Marketing Communication 18. Advertising 19. Sales Promotion 20. Sales Management 21. Personal Selling 22. Business Market 23. Marketing of Services 24. Rural Marketing 25. India: The Emerging Market In The World 26. Global Marketing 27. Export Management 28. Social Responsibility 29. Consumerism And Consumer Protection Act 30. Ethics In Marketing Bibliography
