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`Marketing − Principles and Management` is intended for both graduate and post-graduate students who have courses on 'Principles of Marketing and Marketing Management'. The book integrates theory and practice to clear the fundamentals on marketing principles as well as marketing management in a lucid manner. All the chapters of the book are amply supported by latest definitions examples, figures and tables. The book covers the syllabus of all universities across India. Contents : 1. Over View of Marketing and Marketing Management 2. Marketing Environment 3. Market Segmentation 4. Buyer Behaviour 5. Demand and Sales Forecasting 6. Marketing Information System and Marketing Research 7. Product 8. Price 9. Managing Distribution Channels and Physical Distribution 10. Promotion 11. Marketing of Services 12. Global Marketing 13. The Business Market
