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This book is primarily meant to serve as a standard, comprehensive and complete text-book for the B.A. B.B.E., students of Madurai Kamaraj, Manonmonium Sundaranan Barathian, Barathidasan, Mahatma Gandhi and Chennai Universities. The text is organized into 32 chapter. I have taken special care to explain difficult concepts an easy and conies way. In Preparing this book, I have referred to many standard reference debt to all of them. Contents : Part One : Introduction 1. Definition of Economics 2. Methods and Nature of Economic Laws 3. Micro Economic and Macro Economics 4. Economy – Its Vital Processes and Basic Problems 5. The Concepts Of Equilibrium 6. Economic Statics and Dynamics Part Two : Theory of Consumer Behaviour 7. Law of Demand 8. Cardinal Utility Theory 9. Indifference Curve Analysis 10. Consumer's Surplus 11. Elasticity of Demand Part Three : Theory of Production 12. Meaning of Factors of Production 13. Scale of Production 14. The Theory of Production Function 15. ISO-Quants and The Theory of Production Part Four : Theory of Product Pricing 16. Cost and Cost Curves 17. Revenue and Revenue Curves 18. Supply 19. Market and Market Structures 20. Equilibrium of the Firm and Industry Under Perfect Competition 21. Pricing Under Perfect Competition 22. Monopoly 23. Price Discrimination 24. Monopsony 25. Monopolistic Competition 26. Duopoly Models 27. Oligopoly Part Five : Theory of Factor Pricing 28. Distribution 29. Rent 30. Wages 31. Interest 32. Theory of Profit