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This book challenges the longstanding individualistic model on which most western intercultural research is based. It proposes a non-western way of conceptualizing identity - the cornerstone of cultural research - and shows how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, the author challenges students and researchers alike to reexamine their approach to intercultural study.
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