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This book makes a significant contribution to cultural economic approaches to organizational and economic life. Specifically it offers both a survey of the field, as well as a practical guide to doing 'cultural economy'. The text, which builds upon du Gay's earlier work, will engage with a range of debates from cultural studies, sociology, anthropology, geography, and management. It brings du Gay's style and originality to bear on the subject of culture and economy, and results in a book that will once more make a solid contribution to cultural studies. The book is divided into three sections: Section 1: Identity and History Section 2: Theory Section 3: Politics It also features an Introduction which outlines the distinctiveness of 'cultural economy' as an academic practice. It also offers an overview of the current state of the discipline and field.