"Prof. Kavita Sharma is a Professor at the Department of Commerce, Delhi School of Economics, University of Delhi. She has published her research work in national and international journals, including the following: Journal of Business Research (JBR) Vikalpa - The Journal of Decision Makers Vision - The Journal of Business Perspective Journal of Indian Business Research (JIBR) Journal of Law and Social Sciences Global Business Review She is the reviewer for Journal of Business Research, Industrial Marketing Management; Qualitative Market Research - An International Journal, Vision - The Journal for Business Perspective. She has successfully supervised 17 Ph.D. and 14 M.Phil. scholars in the area of marketing, consumer behaviour, relationship marketing, green marketing, international business and accounting. Dr. Swati Aggarwal is an Associate Professor at the Department of Commerce, Zakir Husain Delhi College, University of Delhi. An alumnus of Lakshmibai College, she pursued her Post Graduation, M. Phil. and Ph. D from Department of Commerce, Delhi School of Economics, University of Delhi. Her ardor and commitment are well reflected in marketing management and corporate law being her areas of specialization. Displaying flamboyance and dynamism, her contribution expands to holding several academic and administrative positions in the two decades of her academic career. She has participated and presented various research papers on marketing in International and National Conferences and Seminars organized by the Department of Management Studies, Indian Institute of Science Bangalore, IIM Lucknow, Department of Commerce, Delhi School of Economics, University of Delhi, to name a few. She has published articles in professional journals of repute, including: Journal of Business Research Journal of Commerce and Business Studies CMSP-2015 APEEJAY School of Management IIM Journal She also holds to her credit organizing Faculty Development Program and several national conventions at Zakir Husain Delhi College, University of Delhi."
<div>Principles of Marketing is a comprehensive & authentic textbook on Principles of Marketing. The book aims to bring an understanding of various aspects of marketing practices.This book aims to fulfil the requirement of students of B.Com. (Hons.)/B.Com. as per CBCS programme, BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding.The Present Publication is the 2nd Edition, authored by Prof. Kavita Sharma & Dr. Swati Aggarwal, with the following noteworthy features:</div><div><br></div>
