In today’s times the world of media and industry of Public Relations have developed a symbiotic relationship – one feeds the other. PR professionals have begun spending large amounts of time and money to develop good relations with journalists creating strong networks which add to their profile and create value. The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications and the ever growing ranks of PR are happy to help fill the pages. This book is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the development of public relations it explores the issues which affect the industry examines its relationship with media lobbying organisations and journalism assesses its professionalism and regulation and advises on training and entry into the profession. It will be an allinclusive manual for a student or for a teacher who needs to prepare his or her lessons.
