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Selling is a skill with and appropriate blend of indispensable knowledge. I have incorporated the perfect mix of both along with a pinch of the attitude which is required to succeed as a retail sales personnel. This book will help an Individual to become a better retail salesperson. There is a huge reflection of concerns and the possible solutions which a person could use in the daily scenarios. I have incorporated solutions using the day-to-day real store floor realities, which is very evident in the examples used as well as the tips provided. Book Content of Retail Selling Skills Introduction to Retailing Requirement Mapping for Retail Sales Customer Needs Identification Importance of Product `Buying`-A Memorable Experience Closing a Sale Case Study