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In the early 200s, the first phase of organised retailing revolution started. It was felt by market analysts then that since the retailing industry comprised of only 2 percent of organised retailers there was a lot of potential in retail, it one could put into practise some of the Western retailing Strategies in India. So, over the period of last 9-10 years one has been witness to changes occurring in the retail landscape with the emergence of many malls, specialist retailers, exclusive retail outlets, supermarkets, hypermarkets, etc, Thus, the area of 'Retailing Management' is not only challenging but interesting too. In this context this textbook on 'retailing Management' will be useful to all those students pursuing this course and especially for those undergoing M.B.A. course with the Jawaharlal Nehru Technical University Hyderabad. This book is divided into six units, where the chapters covered under the first five units are related to the Various facets of retail management and are as per the syllabus prescribed by the JNTU, Hyderabad. This comprehensive textbook on Retailing Management is based on materials drawn from various books, magazines, periodicals, company websites and other secondary sources so as to make the text easily readable, enjoyable informative and easy to understand. Main features of the book 1.Text material is supported by real Indian examples 2.Each chapter commences with learning objectives, 'Introduction', 'Subject matter', 'Summary', 'Chapter questions for discussion' and ends with an 'Activity' to enable the student ge a feel of the practical aspects of the subject. Contents- 1.Basic of Retailing 2.Customer Buying Behaviour 3.Retailing Strategy 4.Administrative strategy and Human Resource Management 5.Merchandise Management 6.Retail Pricing 7.Retail Promotion and Communication 8.Store Layout and Desing 9.Space Planning and Merchandise Presentation 10.Retail Location Strategies 11.Retail in India 12.Customer Relationship Management Case - I Bharat Khadi Elite (Hyderabad) Case - II Smart Kidz Toys (Hyderabad)
