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"The book is useful in that it focuses upon techniques and provides 'tasters' of qualitative methodologies and encourages readers to try the methods for themselves in their own research projects. It is well-referenced and directs the reader to other sources of information should they wish to pursue their interests. It is worthwhile in that it encourages the reader to take a wider perspective than the quasi-experimental methods presented in most methodology texts at this level. The authors presented encourage us to develop new ways of working and using data." --Ann Llewellyn in History and Philosophy of Psychology Newsletter This accessible book introduces key research methods that challenge psychology's traditional preoccupation with "scientific" experiments. The wide-scale rejection of conventional theory and method has led to the evolution of different ways to gather and analyze data. Rethinking Methods in Psychology provides a lucid and well-structured guide to key effective methods, which not only contain the classic qualitative approaches but also offer a reworking of quantitative methods to suit the changing picture of psychological research today. Leading figures in the research arena focus on research in the real world, language and discourse, dynamic interactions, and persons and individuals. They also guide the reader through the main stages of conducting a study. This is an essential volume for anyone interested in doing research in psychology without relying on positivist tradition, as well as students and scholars in communication, management, and nursing.