Startup Ecosystem in India Text and Cases

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Author: Sardar, Ramesh
Publisher: Himalaya Publishing House
Edition: 1st Edition
ISBN-13: 9789354335747
Publishing year: 2021
No of pages: 220
Language: English
Book binding: Paperback

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The book discusses the subject in lucid language using real-life example from Indian startups which helps the reader become conversant with the latest trend as well as the basic theory of Startups. This book presents the fundamentals of Startups in a comprehensive fashion and it relates its concept and techniques to the Indian context. Examples of existing startups and entrepreneurs are incorporated, and further detailed case studies on Indian start-ups are also included. It is positioned to serve the needs of Management and Engineering students, researchers, faculty members and budding entrepreneurs. It is also intended for the students who want to start their own innovative enterprises. Contents - 1. Introduction to Startups 2. Scenario of Startups In India 3. Generating Idea and Preparing Business Plan 4. Financing Resource of Startups in India 5. Incubators and Accelerators 6. Startups and Innovation 7. AI Based Startups