no information available
The sixth revised edition of 'Strategic Management' has been brought out in response to the changes in the syllabus of various Universities in the wake of environmental changes. A new chapter on 'New Business Models and Strategies for Internet Economy' and two cases on Kiran Mazumdar Shaw and Hindustan Lever Limited are included. The cases of Canara Bank and Arvind Eye Hospital are updated till date. New reading materials on merger, acquisition, takeover, restructuring, turnaround, recent amendments of Company Law, corporate social responsibility and the emerging e-commerce companies are incorporated in suitable chapters. The latest University question papers of Anna University are included for the benefit of students. Contents : 1. The Strategic Management Process 2. Mission and Goals 3. Corporate Governance and Social Responsibility 4. External Environment 5. Porter's Five Forces Model and Strategic Groups 6. Competitive Advantage: Resources, Capabilities and Core Competencies 7. Internal Scanning: Organizational Analysis 8. Strategy Formulation: Situation Analysis 9. Strategy Formulation: Corporate Strategy 10. Strategy Formulation: At the Business Level 11. Strategy Formulation: Functional Strategy 12. Strategy in Global Environment 13. Building and Restructuring the Corporation 14. Choice of Strategies and Balanced Scorecard 15. Implementation of Strategy: Designing Organizational Structure 16. Designing Strategic Control Systems 17. Matching Structure and Control to Strategy 18. Implementation of Strategic Change: Politics, Power and Change 19. Evaluation and Control of Strategy 20. Strategic Issues in Managing Technology and Innovation 21. Strategic Issues in Entrepreneurial Ventures and Small Business 22. Strategic Issues in Non-for-profit Organizations 23. Role of Technology and Knowledge Management 24. New Business Models and Strategies for Internet Economy Cases References Syllabus/University Questions
