This book seeks to expand the coverage in all the significant areas of strategic marketing competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and International approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grasped by a students and also by an advanced reader by providing sufficient knowledge about strategic Marketing by developing strategic approach so that they can handle the responsibilities of content so as to make reading this book a pleasurable.
Contents -
1. Strategy: An Overall View
2. Strategic Marketing : An Introduction
3. Product and Services Strategies
4. Competitive and Turnaround Strategies
5. Distribution Strategies
6. Corporate Strategies
7. The Strategies in Action
Case Studies
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