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This much-anticipated Second Edition presents an informative and accessible account of survey research It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples Thoroughly revised and updated, it presents:- concise and analytic coverage of multivariate analysis techniques- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales tmeasure attitude or personality- an up-to-date account of using materials on the internet- addition of concise introductions and summaries tall chaptersThis book will prove tbe equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers whwant tunderstand and analyse the research with whose conclusions they are presented