The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order tget behind the headlines and understand our increasingly media-saturated society This Second Edition includes updated data and examples, while incorporating some of the most recent media developments intthe analysis The book:
- uses twconceptual models tunderstand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible tstudents without an economics background
This book will provide an invaluable guide tthe changing media landscape
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