The Content Analysis Guidebook

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Author: Kimberly A Neuendorf
Publisher: SAGE Publications Inc
Edition: 2nd Edition
ISBN-13: 9781412979474
Publishing year: May 2016
No of pages: 456
Weight: 850 grm
Language: English
Book binding: Paperback

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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.