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John Tomlinsons new book is an invitation tan adventure It contains a precious key tunlock the doors intthe unmapped and unexplored cultural and ethical condition of immediacy Without this key concept from now on it will not be possible tmake sense of the social existence of our times and its ambivalences - Prof Dr Ulrich Beck, University of MunichTomlinsons study is a most welcome, stimulating and challenging exploration of the cultural impact and significance of speed in advanced modern societies It successfully interweaves theoretical discourse, historical and contemporary analyses and imaginative use of literary sources, all of which are mobilised in order tprovide an original, intellectually rewarding and critical account of the changing significance of speed in our everyday experience - David Frisby, London School of Economics and Political ScienceIs the pace of life accelerating? If so, what are the cultural, social, personal and economic consequences? This stimulating and accessible book examines how speed emerged as a cultural issue during industrial modernity The rise of capitalist society and the shift turban settings was rapid and tumultuous and was defined by the belief in progress The first obstacle faced by societies that were starting tspeed up was how tregulate and control the process The attempt tregulate the acceleration of life created a new set of problems, namely the way in which speed escapes regulation and rebels against controls This pattern of acceleration and control subsequently defined debates about the cultural effects of acceleration However, in the 21st century immediacy, the combination of fast capitalism and the saturation of the everyday by media technologies, has emerged as the core feature of control This coming of immediacy will inexorably change how we think about and experience media culture, consumption practices, and the core of our cultural and moral values Incisive and richly illustrated, this eye-opening account of speed and culture provides an original, essential guide tone of the central features of contemporary culture and personal life
