The Global Environment of Business

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Author: David W Conklin
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9781412950282
Publishing year: June 2010
No of pages: 320
Weight: 620 grm
Language: English
Book binding: Paperback

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The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (ie political forces) analysis concisely, in a way not found in other texts The following key issues are emphasized: Industry Structure: Management must strategize tdeal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis Low cost labour and outsourcing are changing the nature of the firm dramatically Macroeconomic Forces: Management must formulate country strategies in light of each countrys income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country tcountry Societal Forces: Ethics, labour, and environmental practices differ from country tcountry In addition, specific consumer preferences and demographic trends must play a role in national strategies Technological Forces: Strategies must correspond teach countrys technological infrastructure and the pace and direction of technological change