The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (ie political forces) analysis concisely, in a way not found in other texts
The following key issues are emphasized:
Industry Structure: Management must strategize tdeal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis Low cost labour and outsourcing are changing the nature of the firm dramatically
Macroeconomic Forces: Management must formulate country strategies in light of each countrys income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates
Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country tcountry
Societal Forces: Ethics, labour, and environmental practices differ from country tcountry In addition, specific consumer preferences and demographic trends must play a role in national strategies
Technological Forces: Strategies must correspond teach countrys technological infrastructure and the pace and direction of technological change
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