THE PERENNIALS

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Author: Guillen, Mauro
Publisher: Heligo Books
Edition: 2023
ISBN-13: 9781788708999
Publishing year: 22-Aug-23
No of pages: 240
Weight: 300 grams
Book binding: Paperback

Mauro F. Guillén is one of the most original thinkers at the Cambridge Judge Business School, where he is the incoming Dean. An expert on global market trends, he is a sought-after speaker and consultant. His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR's Marketplace and Radio Times, CNBC's Mad Money and Squawk Box, and CNN's Fareed Zakaria GPS. His book on 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was an instant Wall Street Journal bestseller and a Financial Times Book of the Year.

<p>For the first time in history, eight defined generations live side by side with eachother, from Alphas to the Greatest Generation by way of Boomers, Xennials and others. But all our systems - of work, business, education, politics, socialising etc - are still rigidly underpinned by the restrictive 'four stations' of life model: play; study; work; leisurely retirement. This means that potential is left untapped on a wider, societal level; but also that we as individuals are tied into a trajectory that minimises opportunity and fulfilment.</p><p>The Multigenerational Revolution is a bravura call for change that argues that we should fully utilise the range of lives and experiences, helped by technological advances, to develop new ways of working and living together. It asks us all to experiment with new models of playing, learning, and working that take advantage of our longer lives and multigenerational society. It tells us why and how governments should adopt a 'three careers model', making it easy for people to retrain and re-educate to enter new careers at any point in their lives. Why workplaces should redesign jobs and HR processes to take account of people shunning retirement for more active lifestyles and new challenges, which will lead to all sorts of knowledge transfers within the company.&nbsp;</p><p>In this groundbraking book, international bestselling author Mauro Guillen shows us how to tap into this extraordinary potential that our multigenerational society offers - and how to revolutionise all our lives for the better.</p>