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The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics The Handbook is divided intfive parts: defining the field, seeking texplain the role public relations plays in society examining the state of the practice by delving intthe cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media challenging academics and practitioners tidentify best practices that shape their daily activities examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years Nother book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices Global in scope, the books contributors constitute an academic whos who of the public relations discipline The Handbook offers a definitive source of the best insights intthe definition of the field of public relations, the practice and best practices It analyzes the impact of new communication technologies and the global challenges of international public relations
