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Quality consciousness and Total Quality Management is the need of the hour. The book gives a comprehensive apprehension of the basic aspects related with TQM. The book also contains the Quality Assurance Plan for certain products. This will assist the students and readers to formulate the quality assurance plan/s for their product/s. Days are changing. Because of globalisation; consciousness of quality both at consumer end and manufacturing end raised at an alarming rate. Many Products are becoming commodities and Total Quality Management can be treated as an indispensable and essential survival skill. The chapters cover a wide ground with an emphasis on concept, theory, policies and practices in this regard. Book Content of Total Quality Management 1. Introduction 2. Quality: A New Perspective 3. An Approach to Total Quality 4. Management by Ideas 5. The Perception Process 6. Organisation Cultures and Values 7. Business Policy 8. Management the Poor Performance 9. Human Resource Planning 10. Learning 11. Communication 12. Training and Development in Organisation 13. Managerial Styles Made Effective 14. Discipline 15. Quality Systems–Model for Quality Assurance in Design, Development, Production, Installation and Servicing (ISO 9001-1994) 16. Quality Assurance Plan for Zinc Oxide Lightening Arresters 17. Quality Manual 18. Self Assessment for Business Excellence (SABE)