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This textbook gives in depth and comprehensive coverage of key marketing principles applied ttourism and hospitality Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer Readers are alsintroduced tcontemporary marketing issues such as internet marketing and branded entertainment Chapters are packed with pedagogical features that help readers consolidate their learning These include: chapter objectives, key terms, discussion questions and exercises, links tuseful websites, and profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers tthe discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources This book is essential reading for undergraduate students taking courses on Tourism Marketing, Tourism Marketing Management and Hospitality Marketing It will alsbe of interest tsome graduate students
