Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through tits inception in the mid-nineteenth century as a set of activities designed tinstill character and discipline in students in exclusive British public schools, up tits transformation inta global institution and popular spectacle The narrative alsfocuses on and provides a detailed account of the gradual coming together of sport and the media It explains how this relationship has accentuated sports status as one of the most important sites in contemporary culture, while simultaneously threatening its existence
As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate tgraduate level, whwant tknow more and be fully informed on sport, its relationship tthe media, and its cultural dynamics
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