Unobtrusive Measures

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Author: Eugene J Webb
Publisher: SAGE Publications Inc
Edition: Revised Edition
ISBN-13: 9780761920113
Publishing year: 1999-10-01
No of pages: 240 pages
Weight: 450 grm
Language: English
Book binding: Hardback

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During his more than 25 years at the university's Business School, he studied organizations and the nature of the relationships among employees as well as the nature of competition among corporations. He played an early role in bringing the methods of behavioral psychology into the curriculum of business schools.

Thirty-five years ago, the four authors of this book addressed the problem of validity in social science research. This revised edition builds on the earlier version's drive to justify novel techniques of survey and archival research. Richly illustrated throughout, the purpose of this book is to authorize and motivate ingenuity in obtaining information. The authors combine very different methods so that research results can withstand the threats to validity' which so frequently invalidate single-measure, conventional research.