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There is nothing spractical as a good theory - Kurt Lewin What does theory have tdwith the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noiseThe second edition of this best-selling textbook has been updated with the student firmly in mind With extensive new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises Apply their own experiences ttheory through prompts treflection Consolidate their learning with highlighted definitions and lists of key terms Take it further with boxed excerpts from classic textsShowing how theories relate directly tthe practice and experience of planning effective communication, Using Communication Theory provides indispensable insights intthe practical nature of communication theory In todays landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners
