Using Focus Groups

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Author: Ivana Acocella
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9781526445612
Publishing year: October 2020
No of pages: 368
Weight: 630 grm
Language: English
Book binding: Paperback

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Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.