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In todays digital media environment we are creating and consuming more images than ever before From the importance of image in politics, tthe ubiquity of the ‘selfie across social media platforms, visual communication is increasingly central tour everyday mediated lives It is more important than ever texamine the social and cultural implications of mediated images – but how can we really interrogate the work that images do? Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit tdjust that It explores a range of approaches tvisual analysis, while alsproviding a hands-on guide tapplying a diverse range of methods tyour own work The book: Illustrates multiple perspectives, from content analysis and semiotics, tmultimodal and critical discourse analysis Explores the centrality of images tissues of identity and representation, politics and activism, and commodities and consumption Brings theory tlife with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, tthe lifestyle branding of Vice Media and Getty Images Shows you how tcombine approaches and methods tbest suit your own research questions and projects An invaluable guide tanalysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture
