This Textbook is written exclusively for students pursuing MBA, where, Consumer Behaviour and Marketing Communication is offered as a subject (UPTU course). This textbook is a modest attempt to help MBA students (under the UPTU course) develop an understanding about all the facets which go into the complex buying behavior displayed by the consumers at the marketplace . this book is as per the prescribed University syllabus. The material used in the book is obtained from various secondary sources such as books, periodicals ,journals, etc. Considerable efforts have been put to ensure that the material presented in the book is in a style that is simple to understand,readable and interesting to help students get an easy grasp of the matter whenever possible, the subject matter has been supported by Indian examples Every chapter ends with a 'Summary' and chapter questions for Discussion.The Activity mentioned towards the end of each chapter will help students to have a practical view of the topic discussed. Book Content of Consumer Behaviour and Marketing Communication Unit-I: Introduction 1. Introduction to Consumer Behaviour 2. Understanding Consumer and market segments 3. Cultuure and Sub-Cultural Influence on Consumer Behaviour 4. Social Class Influences 5. Reference Group and Family Influence 6. Personal Influence and Diffusion of Innovations Unit-II: Individual Determinants of Consumer Behaviour 7. Motivation, Personality and Self Concept 8. Consumer Learning, Perception, Attitude Formation and Change 9. Consumer Decision-Making Process 10. Consumer Behaviour Models 11. Consumerism 12. Organisational Buying Behaviour Unit-III: Communication 13. Communication-Concept

Realising the imperative need to develop skills among learners, apart from imparting knowledge, many universities have completely restructured their commerce and management curricula recently, incorporating therein skill development components. The Bangalore University has taken a lead in this direction by incorporating many new subjects on thrust areas in the management curriculum and framing the syllabi in such a way so as to include skills components, so that learners may be exposed to full-fledged education as per industry requirements. One such thrust area is 'FINANCIAL MARKETS AND SERVICES' comprising of financial markets, financial institutions and financial services. Financial markets have been increasingly influenced in recent times by financial innovations in terms of products and instruments, adoption of modern technologies for their operations, opening up of the markets for global players, streamlining of the regulatory framework to strengthen the markets for global players, streamlining of the regulatory framework to strengthen the markets, introduction of derivatives to hedge various types of risks and so on. Again, many innovative financial products have been introduced to cater to the varied risk-return requirements of both corporate and individual customers. Today, vast changes have also been witnessed in financial markets and services due to far reaching economic and financial reforms introduced in India. Again, the reform era has made it imperative for policy makers to look at and impart financial education for empowering the investing public makers to look at and impart financial education for empowering the investing public to participate in financial markets with adequate knowledge and confidence. Thus, promoting financial literacy has become an integral part of public policy in many countries. In the aftermath of this changing financial scenario, students of management are badly in need of a suitable text book covering all these aspects including the latest developments in financial markets. Realising the imperative need to bring out a suitable book on 'FINANCIAL MARKETS AND SERVICES' tailored to meet the specific requirements of students of the Bangalore University, a modest attempt has been made to present this edition in the hands of the academic community. The speciality of this volume is that all matters are presented in a lucid manner and in simple language, notwithstanding the technical nature of the subject. All latest developments have been covered and above all, it is most students friendly. To enable the learners to test their knowledge, understanding and application of the subject, various types of questions have been given at the end of each chapter. Contents : 1. Overview of Indian Financial System 2. Non-Banking Financial Institutions 3. Housing Finance 4. Merchant Banking, Factoring And Venture Capital 5. Money Market 6. Securities and Exchange Board of India 7. Foreign Exhange Market 8. Mutual Funds 9. Credit Rating 10. Recent Trend in Financial Services 11. Skill Development

The Book 'Advanced Accounting' has been written to meet the requirements of B.Com. II nd year students of Osmania University in accordance with the syllabus. An Attempt has been made to present the concepts in easily understandable manner. Each aspect of the units of the book has been clearly explained with sufficient and suitable examples and illustrations. Care has been taken to include adequate number of problems for practice at the end of each unit. Contents : Unit- I Chapter- 1.1 : Single Entry System - Statement of Affair Method Chapter- 1.2 : Hire Purchase and Instalment Purchase System Unit- II Chapter-2.1 : Branch Accounts Chapter-2.2 : Departmental Accounts Unit- III Accounts of Non-Trading Concerns (Non Profit Organisations) Unit-IV Chapter-4.1 : Partnership Accounts- Final Accounts Chapter-4.2 : Partnership Accounts-Admission Chapter-4.3 : Partnership Accounts-Retirement and Death of a Partner Chapter-4.4 : Partnership Accounts-Dissolution of Firm Unit-V Chapter-5.1 : Company Accounts-Issue of Shares Chapter-5.2 : Company Accounts-Issue of Debentures Chapter-5.3 : Company Accounts-Redemption of Debentures Chapter-5.4 : Underwriting of Shares and Debentures

The success of any business depends on following the correct procedures. This book highlights the procedure laid down by the government for Export and Import. The Export Import policy highlights the broad guidelines for various categories of products. The policy helps the importers and exporters to understand the implication of their actions. The book gives information about the government agencies helping exporters and importers. It also outlines the incentives made available to the Exporters. Preshipment and post-shipment finance plays an important role in promoting the Export Import business. This book gives information about terms and conditions on which finance is available. It gives information about the documents required for Export and Import and to which authority they are to be submitted. Contents : 1. Introduction to Export 2. Classification of International Trade 3. Registration Formalities 4. Selection of Export Product and Identification of International Market 5. Export Quotations 6. Terms of Payment 7. Export Documents 8. Import Documents 9. Export Procedure 10. Import Procedure 11. Export Finance 12. Foreign Trade Policy 13. Export Assistance and Incentives 14. Export Promotion Organization

What is unique about this book? This book is a blend of theory and practical aspects of Project Management in any industry. It has more case studies, and today's practices followed in Industries. Newer aspects in Project Management Effective Project Management in India, Project Review by World Bank including Model Project is discussed. This book is an asset in the hands of every project manager executing any kind of projects and students of Post-graduation in management. Who all will be benefited with this book? All the Project Managers at all levels, both at site and Managers at top level in corporate office. All Postgraduate students who are pursuing Project Management as specialization. Contents - 1. Project Management 2. Project Execution and Administration 3. Project Life Cycle 4. Project Identification, Project Formation and Project Market and Demand 5. Feasibility Study and Project Report 6. Commercial Viability 7. Project Appraisal 8. Technical Feasibility Appraisal 9. Project Planning, Project Scheduling and Project Monitoring and Implementation 10. Project Control 11. Project Review and Project Audit 12. Project Financing and Risk Analysis 13. Environmental Impact Assessment and Environment Analysis 14. Project Management Software Case Studies Glossary of Terms Further Reading

In the post economic liberalisation era, 'Project Management' is a subject that is assuming greater importance and is bound to be one of the dominant topics of discussion and study during the 21st century. This is as it should be, with the accelerated growth of industry in particular and economy in general in India. Project management is a critical tool for the success of ventures. Its importance enhances with the growth of business activities as well as projects. 'Project Management' is a unique subject that has assumed greater importance and is continued to be one of the dominant topics of discussion during the next millennium. This is as it should be, with the accelerated process of industrial development in India. This study on Project Management should be read by anyone interested in economic revitalization, rapid industrialization, growth and development of an area, and also by economic planners, big and small entrepreneurs, bankers, industrialists, members of chambers and industry and every concerned citizen, who is an entrepreneur at heart. Contents : 1. Introduction Part One: Projects 2. Search for a Business Idea 3. Concept of Projects 4. Project Identification 5. Project Formulation 6. Project Risks 7. Project Planning 8. Project Design and Network Analysis 9. Project Report 10. Project Appraisal 11. Location 12. Factory Design and Layout Part Two: Project Analysis 13. Project Analysis 14. Economic Analysis 15. Distribution Cost Analysis 16. Leverage Analysis Part Three: Financial Analysis 17. Financial Analysis 18. Funds Flow Analysis 19. Ratio Analysis 20. Investment Process 21. Break-Even Analysis 22. Profitability Analysis 23. Social Cost-Benefit Analysis 24. Sensitivity Analysis 25. Budgetary Control 26. Benchmarking Part Four: Project Finance 27. Source of Development Finance 28. Project Financing 29. Institutional Finance to Entrepreneurs 30. Working Capital Management 31. Incentives and Subsidies Part Five: Inputs Of Project Management 32. Project Management 33. Project Organisation 34. Community Participation in Projects 35. Working Capital Assessment 36. The SWOT Analysis 37. Risk Management Part Six: Monitoring and Control 38. The Essence of Control 39. Post-evaluation Approach 40. Project Benefit Monitoring and Evaluation

PROJECT MANAGEMENT AND ENTREPRENEURSHIP are the two faces of a coin, are assuming greater importance in the 90s and are bound to be one of the dominant topics of discussion and study during this millennium. This is as it should be to accelerate the pace of industrialisation as an important plank of economic growth. Successful new business ventures and economic development do not just happen. They are the result of the combination of right environment, planning, effort, and innovation. And this right mix can only be achieved by the entrepreneurs. They provide a clear blueprint for stimulating research, technology, finance to help promote matured enterprises. At the same time, they enrich the eco-system and give a boost to economic growth. They also drive towards top performance maintaining healthy profitability, enhancing shareholder value, responsive to customer needs, delivering products and services of high quality, and ability to thrive in a competitive environment. All in all, it improves sovenance to become value creating enterprises with a strong leadership combined with a well communicated vision, a focused strategy, a clear sompetence profile, customer satisfaction and investing in organisational excellence. The unique book has been designed for performing entrepreneurs with high potential to be effective project managers / entrepreneurs. To students it strives to provide an upright in sight into PROJECT MANAGEMENT AND ENTREPRENEURSHIP. Contents : 1. Introduction SECTION 1: PROJECT MANAGEMENT 2. Concept of Projects 3. Project Formulation 4. Project Appraisal 5. Project Management 6. Post-evaluation Approach 7. Project Benefit Monitoring and Evaluation SECTION 2: PRODUCT 8. Selection and Design of Product 9. Demand Forecasting SECTION 3: ECONOMIC EVALUATION 10. Feasibility Analysis 11. Economic Value Addition Analysis 12. Break-even Analysis 13. Financing a Project 14. Environmental Regulations 15. Assistance from Financial Institutions SECTION 4: PROJECT ANALYSIS 16. Project Analysis 17. Investment Process 18. Term Loan Processing Facilities 19. Profitability Analysis SECTION 5: PLANNING AND EXECUTION OF PROJECTS 20. Location 21. Design and Layout 22. Project Planning 23. Resources Scheduling 24. Network Analysis 25. Implementing the Programme 26. Material Control 27. Project Direction, Coordination and Control SECTION 6: ENTREPRENEURSHIP 28. The Concept of Entrepreneurship 29. The Enterprise 30. Entrepreneurial Qualifications 31. The Role of Entrepreneurs

Small-scale Industries and Entrepreneurship are the two faces of a small coin-economic development. Small scale Industries are the engines of growth in any economy entrepreneurship. In the terms of value, the small accounts for 95 per cent of the industrial units, 45 per cent of the manufacturing output, 40 per cent of the total exports and providing employment to about 68.80 million persons in over 30 million units. They are the job-providers and technological innovators. Above all, they are the beehive of entrepreneurship. Entrepreneurs identify and develop business enterprise, building opportunities for small enterprises and entrepreneurship are thus, the driving force for sustained national growth. 'SMALL-SCALE INDUSTRIES AND ENTREPRENEURSHIP' is designed to encourage people to seize control over their destiny and make a profitable career through self-employment. The study consists of 33 chapters. - Divided into two self-contained units comprising of objectives, inputs and analyses. - Discusses the tools and techniques of small-scale industries. - A Lucid analysis of varied facets of small industry and entrepreneurship acts as a motivator to all concerned. - Provides a comprehensive study of small-scale industries and entrepreneurship. - Enriched with practical tips and consideration on how to recognize and seize business opportunities and plan ones own successful ventures. - Especially useful to students, teachers, resource persons engaged in conducting entrepreneurship training programmes. - An ideal resource material for vocational education students and teeming first generation entrepreneurs. - The layout of the contents renders the study extremely useful to the teachers/students too. - This book provides a wealth of information on small-scale industries, entrepreneurs and entrepreneurship in furthering an entrepreneurial culture to sustain a vibrant entrepreneurial society. Contents : Section I - Small-Scale Industries 1. Introduction 2. The Concept of Small-Scale Industry 3. Characteristics of Small-Scale Industries 4. The Role of Small-Scale Industries 5. Policies Governing Small-Scale Industries 6. Rural Industries and Rural Artisans 7. Ancillary Industries 8. Industrial Estate 9. Organisational Steucture of small-scale Industry 10. Ownership Pattern in Small-Scale Industries 11. Finance for small-Scale Industry 12. Working Capital Management 13. Taxation Benefits 14. Marketting Mechanism in Small-Scale Industries 15. Export Potentials of Small-scale Industries 16. Prospects for Small-scale Industries 17. Prospects for Small-scale Industries Section II - Entrepreneurship - The Road To Real India 18. The Concept of Entrepreneurship 19. Development of Entrepreneurs in India 20. Evaluation of Entrepreneurs in India 21. Characteristics of Entrepreneurs 22. Classification and Types of Entrepreneurs 23. Women Entrepreneurs 24. The Role of Enterpreneurs in India 25. Enterpreneurial Environment 26. Identification of Opportunities 27. Converting Business Opportunities into Reality 28. Location Issues 29. Environmental Problems 30. Entrepreneurial Development 31. Entrepreneurial Development 32. Institutions in Aid of Entrepreneurship Development 33. All About Relevant Acts Section III - Project Work

Small-scale Enterprises and Entrepreneurship Ecosystem are the two faces of the same coin − economic develpment. Both are partenering in Socio-economic and Cultural Progress of Small-scale industries are the engines of growth in any economy. In terms of value, the small sector accounts for 95 per cent of the industrial units, 45 per cent of the manufacturing output, 40 per cent of the total exports and providing employment to about 68.80 million persons in over 30 million units spread over the length and breadth of the country. They are the job-providers and technological innovators. Above all, they are the beehive of entrepreneurship. Entrepreneurs identify and develop business enterprise, building opportunities for small enterprises and entrepreneurship are thus, the driving force for sustained national economic growth. 'SMALL-SCALE INDUSTRIES AND ENTREPRENEURSHIP ECOSYSTEM' is designed to encourage people to seize control over their destiny and make a profitable career through self-employment. The study consists of 38 chapters. - Divided into two self-contained units comprising of objectives, inputs and analysis. - Discusses the tools and techniques of small-scale industries and varied facets of entrepreneurship. - A lucid analysis of varied facets of small industry and entrepreneurship acts as a motivator to all concerned-entrepreneurs, start-ups, students, teachers and planners. - Provides a comprehensive study of small-scale industries and entrepreneurship. - Enrished with practical tips and considerations on how to recognise and seize the business opportunities and plan ones own successful ventures in a global competitive environment. - Especially useful to students, teachers, resource persons engaged in conducting entrepreneurship training programmes in India, Asia and abroad. Contents : 1. Introduction Section - I : Small-Scale Enterprises 2. The Concept of Small-Scale Industry 3. Evolution of the Concept of Small-Scale Industries 4. Characteristics of Small-Scale Industries 5. The Role of Small-Scale Industries 6. Policies Governing SMEs 7. Rural Industries and Rural Artisans 8. Ancillary Industries 9. Industrial Estates 10. Organisational Structure of Small-Scale Industries 11. Ownership Pattern in Small-Scale Industry 12. Finance for Small-Scale Industries 13. Working Capital Management 14. Taxation Benefits 15. Marketing Mechanism in Small-Scale Industries 16. Export Potentials of Small-Scale Industries 17. E-Commerce 18. Problems of SMEs 19. Prospects for Small-Scale Industries in the Twenty-first Century Section - II : Entrepreneurship Eco-system 20. The Concept of Entrepreneurship 21. The Entrepreneur 22. Evolution of Entrepreneurship in India 23. Characteristics of Entrepreneurs 24. Classification and Types of Entrepreneurs 25. Women Entrepreneurs 26. The Intrapreneur 27. Growth of Entrepreneurs 28. Growth of Entrepreneurial Activity 29. The Role of Entrepreneurs 30. Entrepreneurial Environment 31. Identification of Opportunities 32. Converting Business Opportunities into Reality 33. Location Issues 34. Environmental Problems 35. Entrepreneurial Development 36. Entrepreneurial Training 37. Institutions in Aid of Entrepreneurship Development 38. Legal Framework for Small Business The Case Study

The concept of Entrepreneurial Studies has appreciably changed in nature and content over the years. It is no longer considered an assortment of all sorts of arbitrary facts and figures to choose from. Instead, it is now increasingly becoming more of a systematic, purposeful and objective study of a wide range of disciplines, cultural variances, value systems and environment around us. Entrepreneurial development and management has become to be recognized globally as the key to rapid and suitable economic development as well as the welfare and progress of mankind. Contents : 1. Introduction UNIT 1 : ENTREPRENEUR 2. The Entrepreneurial : Definitions and Concept 3. Entrepreneurial Traits, Characteristics and Skills 4. Classification of Entrepreneurs 5. Entrepreneur Vs Professional Managers 6. Women Entrepreneurs 7. Growth of Entrepreneurs 8. Nature and Importance of Entrepreneurs 9. The Entrepreneurship Culture UNIT 2 : ENTREPRENEURSHIP 10. The Concepts of Entrepreneurship 11. Theories of Entrepreneurship UNIT 3 : ENTREPRENEURIAL DEVELOPMENT 12. Entrepreneurship Environment 13. Entrepreneurship Development 14. Entrepreneurship Training 15. Institutions in Aid of Entrepreneurship Development UNIT 4 : PROJECTS MANAGEMENT 16. Project : Concept and Classification 17. Search for a Business Idea 18. Project Identification 19. Project Formulation 20. Project Design and Network Analysis 21. Project Report 22. Project Appraisal 23. Factory Design and Layout UNIT 5 : FINANCIAL ANALYSIS 24. Financial Analysis-An Input in Financial Appraisal 25. Ratio Analysis 26. Investment Process 27. Break-Even Analysis 28. Profitability Analysis 29. Social Cost-Benefit Analysis UNIT 6 : BUDGET AND PLANNING 30. Budgetary Control 31. Planning Process 32. Applicability of the Factories Acts UNIT 7 : SOURCES OF FINANCE 33. Sources of Development Finance 34. Project Financing 35. Institutional Finance to Entrepreneurs 36. Financial Institutions 37. Role of Consultancy Organisation UNIT 8 : QUALITY STANDARDS 38. Standardization 39. Quality Control UNIT 9 : MARKETING 40. Methods of Marketing 41. Marketing Channels 42. Marketing Institutions and Assistance 43. E-Commerce 44. Exploring Export Possibilities UNIT 10 : SETTING UP A SMALL ENTERPRISE 45. Location of an Enterprise 46. Steps for Starting a Small Enterprise 47. Selection of Types of Ownership Organisation 48. Incentives and Subsidies UNIT 11 : PROBLEMS 49. Problems of Entrepreneurship 50. Sickness in Small-scale Industries-Reasons and Remedies UNIT 12 : PROJECT WORK 51. Project Work 52. Successful Entrepreneurs