Nowadays, different teaching pedagogies are used to import training and education. Case study method has gained more popularity and is widely accepted in B-Schools and corporate trainings. In second volume of the case study book, we have made an effort to edit 30+ case studies to facilitate both teachers and students of management education. Editing this book has been a lot of learning for us and we sincerely hope that the readers will get value out of it. We have tried to strike balance in presenting the concepts and applications, both, of some of the new ideas. We also encourage you to adopt a similar, open and critical, stance while reading this book. We hope this small effort will make teaching-learning through case method enjoyable. Generally, most of the cases are developed with the help of data collected from interviews of officials and various sources like websites of respective companies, newspaper articles and academic journals, etc. Since case studies are widely used in management education, we hope that this new title will make a valuable contribution to widen the use of the case study method. This case book second volume is intended not only for management students but also for academicians, consultants and industry practitioners. Contents - 1. Digitally Knowledgeable Company – Atul Arvind Patankar, Dr. Chandrahauns R. Chavan and Dr. Prashant Salwan 2. Future of Learning Platforms – Rajagopal Purushotam and Dr. Prashant Salwan 3. DBS-LVB Merger – Dr. Sarika Mahajan 4. Establishing Last Mile Connectivity: RWP’s BTL Foray in Rural India – Prof. Prakash Pandit, Dr. Rachna Sharma and Dr. Kavita Laghate 5. Spiritual Dimensions of Business Excellence – Shree Ramkrishna Exports – Dr. Anita P. Bobade and Dr. Srinivasan R. Iyengar 6. Toroots: Finding Customer Value Proposition using Technology – Dr. Shailesh Pandey and Dr. Prashant Salwan 7. Zomato: On the Tough Road to Success – Dr. Sandeep Bhanot and Dr. Srinivasan R. Iyengar 8. E-Commerce: Creating Fashion Crafts Uses Customer Insights to Reduce Returns – Dr. Jacqueline P. Mundkur and Dr. Ranjan Chaudhari 9. Tribeca Asset Light Model Capturing India’s Distressed Real Estate Opportunity – Gaurav Mundra and Dr. Prashant Salwan 10. Byju’s – Creating Value in Education – T. Mangaiyarkarasi, Dr. S. Gayathri and Dr. Kavita Laghate 11. An Entrepreneurship Journey of Pitambari – Dr. Swati Kulkarni and Dr. Srinivasan R. Iyengar 12. Bhagavad Gita: Perspective of Leadership – A Case Study of Nanal’s Slimming Solutions – Naik Kasturi R. and Dr. Srinivasan R. Iyenagar 13. Lijjat Papad – Opportunities in RTE Snacks Segment – Yogesh Naik and Dr. Kavita Laghate 14. Wellness – Forever? – Dr. Sukhmeet K. Kalsi and Dr. Srinivasan R. Iyengar 15. Netflix India: A Bitter-Sweet Journey… – Dr. Ashish Ambasta, Dr. Prashant Salwan and Ms. Pooja Singavi 16. Valli Arunachalam’s Battle for a Board Seat – Dr. S. Gayathri, Prof. Mangaiyarkarasi and Dr. Kavita Laghate 17. Vasav Group – Diversification Dilemma – Dr. Venkatesh Katgeri and Dr. Srinivasan. R. Iyengar 18. India Water Foundation – A Case of Jal Mitra – Dr. Prachi Beriwala and Dr. Kavita Laghate 19. From Pleasanton to Tenkasi – Venkatesh K. Iyengar and Dr. Kavita Laghate 20. The Burger King: Journey of Transformation through Creativity – Ms. Rishika Bhojwani and Dr. Sarika Mahajan 21. ‘Chambray Sheen’ – Alka Purohit, Dr. Ranjan Chaudhuri and Dr. Anil Pande 22. Makhana (Fox Nut): A Desi Nutritional Snack – Reema Shah and Dr. Kavita Laghate 23. The Tough Test and Trial of The India’s Giant – DHFL – Ms. Priyanka Chugh, Dr. Poonam Mahajan and Dr. Sarika Mahajan 24. IL&FS – The Story Unfolds – Dr. Sweta K. and Dr. Sarika Mahajan 25. Recognition Leads to Retention – Pooja Kulkarni and Dr. Kavita Laghate 26. Tata Capital: Paving a Path for a Better Tomorrow – Dr. Dur Khan and Dr. Sarika Mahajan 27. Hindu Sabha: Innovation and Leadership – Mansi Yogesh Thakkar and Dr. Vaibhav Deogirkar 28. MindTree L&T: Hostile Takeover – Dr. Rajitha Ramachandran and Dr. Sarika Mahajan 29. Star in the Air… – Dr. Snehal S. Shinde and Dr. Srinivasan R. Iyengar 30. Omega – Aligning it Right: The Economics of CSR – Dr. Durdana Ovais, Dr. V. Selvalakshmi and Dr. Srinivasan R. Iyengar 31. V-Trans Limited: Leadership and Ethics – Mansi Takkar and Dr. Prashant Salwan 32. Allcargo Logistics – Journey from a Startup to International Giant, What Now? – Sagar S. Vasan, Dr. Ranjan Chaudhuri and Dr. Chandrahauns R. Chavan 33. An Analysis of Indian Model of Corporate Governance: With Special Reference to Tata-Cyrus Rumpus – Dr. Durdana Ovais and Dr. Kavita Laghate 34. IndiaMART – Faraz Khan, Bharat Thyagarajan and Dr. Prashant Salwan 35. Business Model Analysis of Interglobe Aviation – Aakash Gupta, Aditi Sharma and Dr. Prashant Salwan 36. The Fern for Environment – Ashish Bist and Dr. Ranjan Chaudhuri

Managing hospitals professionally is the crying need of the hour. Quality in totality of operations is required to be avowed mission. The changing disease profiles make it essential that private as well as the government hospitals accelerate the pace of quantitative-cum-qualitative approaches. The healthcare professionals have before them the challenge of transforming the conventional & age-old healthcare various dimensions of hospital management viz., a microscopic study of behavioural management, management information system, organization and departmentation, planning, management of service profiles, management of finance, management of human resources, marketing and store management which would aid the healthcare professionals in improving the quality of decisions if they follow the prescribed world class process expertise. On the one hand, the hospitals and healthcare organisations need to promote for low-cost indigenous technologies so that the weaker sections of the society may find the services assessable and affordable. This book throws light on the healthcare problems of the masses in Indian Perspective. The strategic decisions proposed provide scope for the poorest of the poor to harness the benefits of sophisticated developments in the field of medical sciences at low cost. This book would be of immense use for the students Hospital Management, the hospitals promoting medical education, the medical and paramedical staff serving in the healthcare Facilities i.e., private and the government hospitals and the general public that ate interested in healthcare management. Contents : 1. The Foundation of Hospital Management 2. Total Quality Management in Hospital 3. Hospital Management Information System 4. Management of Behaviour in Hospital 5. Hospital Planning 6. Hospital Organisation and Departmentation 7. Management of Hospital Materials and Stores 8. Management of Hospital Services 9. Management of Human Resources in Hospital 10. Management of Finance in Hospital 11. Marketing Hospital Services 12. Management of Hospital Records 13. Management of Control Hospitals 14. Rural Healthcare Management 15. Strategic Management of Hospitals

Enrichment is a brick-by-brick process. Our consistent and creative efforts for the long time make us potentially of world class. The burning task before us is to identify the need of the hour and shift our predilections. Personality in totality is number one priority for climbing the corporate ladders. Synchronising different dimensions of personality commensurate with organisational culture is pertinent for getting the competitive advantages. The present book throws light on the various dimensions of personality development such as a rockstar personality, sound management of body, management of personal hygiene, civic and aesthetic sensibility, pure and fresh mind, etiquette and manners, ethics and building character, classic corporate looks, leadership skills which may be helpful in making ourselves much more hireable and promotable. The Business and Finishing Schools of today need to inculcate and cultivate different traits and properties essential for making the corporate people much more productive and competitive. They need to transform their attitudes. They are supposed to remain poised and assertive, cultivate confidence and keep up with reading, cultivate skills not knowledge and hone leadership skills to get big bucks, They need to be doers and to adjust themselves in a Multicultural environment. They need to be smart to get themselves hired. The present book is a modest attempt to educate, train, guide and develop people evincing keen interest in serving the corporate world. The students of management as well as the corporate professionals would immensely be benefited with the literature and examples made available to them. Contents - 1. The Foundation of personal care Management 2. Management of Body 3. Management of Personal Hygiene 4. Civic and Aesthetic Sense 5. Management of Mind 6. Etiquette and Manner 7. Managing Ethics and Building Character 8. Management of Looks 9. Leadership Skill 10. Marketing Personal Care Services 11. The Future of Personal Care Business Bibliography

The present book is about the organization, operation and growth of the service sectors in India. A student of BMS often finds that service policies can be understood much better, and they can be analyzed more realistically if he has a good understanding of the actual functioning of the various parts of the Service Sector Management. This book highlights the growth of the service sector, in respect of its size, changes in its organizational structure, and the occurrence of diversification and innovations. While doing so, it combines the factual and analytical aspects of the discussion in a balanced manner. The merit of this book is that it gives the reader a fairly complete idea about the functioning of the whole set of banking and other services in covering all their major aspects in single volume The syllabus contains a list of the topics covered in each chapter which will avoid the controversies regarding the exact scope of the syllabus. The text follows the term-wise chapter-topic pattern as prescribed in the syllabus. Content - 1. Introduction to Service Marketing 2. Key Element Services in Marketing 3. Services Quality 4. Service Management 5. Marketing of Different Service Industries

'New technologies are evolving everyday. Each one of them is having an impact on business around the world. Along with changes in technology, another more subtle shift is happening worldwide which is even not visible. The shift is in the way businesses work.' The Business Analyst is a unique stakeholder serving as a facilitator, bridging the communication gap that can naturally develop between the non-technical System owners and users and the technical System designers and builders. The Business Analyst bridges that gap. Their role overlaps the roles of all the other stakeholders. For the System owners and Users, Business Analyst identify and validate business problems and needs. For the System designers and builders, Business Analysts ensure that the technical solution fulfils the business needs and integrate the technical solution into the business. In other words, Business Analyst facilitate the development of Business Systems through interaction with other stakeholders. This book reveals the core aspects of the Business Analysis profession. It details the knowledge areas required of a Business Analyst`s role in the organizations. It integrates knowledge from several conventional and contemporary areas and uses their tools, techniques, paradigms and methodologies to specific roles which a Business Analyst will have to play in companies. The book provides an appreciation of how Business Analysis can be used effectively to ensure success in managing BUSINESS in terms of customer needs, requirements and expectations. Excellent text with relevant illustrations, pictorial depictions and a number of case studies have been used to demonstrate the application of conceptual frameworks to real life business problems. Business Analysis gives management business intelligence, and allows them to study business performance, explain shortfalls in performance and devise strategies for improvement. There are ample environmental opportunities available on the business front. We need to perceive these opportunities, act accordingly and cash-in on the same. Contents : 1. Business Analysis for Business Design 2. Enterprise Analysis 3. Requirements Planning and Management 4. Requirements Elicitation 5. Requirements Analysis and Documentation 6. Requirements Communication 7. Solution Assessment and Validation 8. Software Development Techniques 9. Software Project Management Annexure

Companies operating in today's unpredictable roller-coaster economy have increasingly turned to COMPETITIVE INTELLIGENCE (CI) as an effective means of building and maintaining an edge. Competitive Intelligence is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. Businesses would benefit by changing their perspective towards Competitive Intelligence from being an item of expenditure to that of an investment which gives immediate value. Indian industry, in its march towards true globalization, has clearly understood the significance of being competitive. The need for getting trained in the basic techniques of CI would now emerge as a necessity as India reinforces its efforts to become a great power, challenging the global competitors. 'Tomorrow when India will be ready to lead the world, it will need the right infrastructure and platforms to address, connect, showcase and greet the world'. CI is the identification of strategically important corporate intelligence needs and the process of resolving those needs through ethical information – gathering, analysis and the presentation of such analysis to clients (internal or external). In complex environments, successful firms do not simply find a success formula or a set of competencies and bank/capitalize on them. Successful firms are dynamic and often non-linear. Successful firms, in such environments, are those that can continually discover competitive opportunities. It is the stream of competitive opportunities that allow an organization to continually renew itself in harmony with the competitive environment. Simply put, successful firms differentiate themselves from other firms by being continually different. Competitive Intelligence is the critical driver of information that will allow a firm to adapt preemptively to the future environment. The need to turn competitor information into actionable intelligence has never been greater. CI professionals are pledged to providing their companies with the instruments needed to stay fast, focused and flexible in the pursuit and maintenance of competitive advantage. Competitive Intelligence has a broad scope that it can use information related to almost any product or activity or information on recent industry trends or issues or about geo-political indications. With effective use of CI, firms can outwit, outmanoeuvre and outperform current, emerging and potential competitors. Competitive Intelligence does not just mean a trip to the local store to see the competitor's finished products – it means gathering business information to gain an advantage in a legal and ethical manner. This book provides a unique opportunity to gauge where the field of CI stands today and to learn how you might benefit from many of its current successful programs and professional practices. This book teaches what CI is, why a company needs to have a successful intelligence program, where to place an intelligence program, completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI and what sources to use and not to use for intelligence gathering. Technology, Analysis and Security issues are also identified and explored. CI is a management tool that results in numerous benefits. If you are a Senior level Executive or operate a business and you are not tapping the power of CI to improve your decision making – you are missing a potent advantage. Contents - 1. Shaping Business Strategy through Competitive Intelligence 2. Managing Competition: Turning Competitive Intelligence into Strategy 3. Intelligence Driven Strategizing 4. Developing Competitive Awareness 5. Managing CI Knowledge Flows 6. Human and Alliance Networks 7. Implementing Decisions through CI Processes 8. Intellectual Property and Competitive Intelligence Appendices

This readable, practical book helps business people quickly understand what Business Intelligence is, how it works it`s used, and why and when to use it - all illustrated by case studies. A key aspect of Business Intelligence is that first word: 'Business', More than any other technology. Business Intelligence succeeds when the business side is intimately involved in determining what will constitute the 'Intelligence' that IT can produce. Business Intelligence refers to application and technologies to help users make better business decisions. Intelligence consists of discovering, identifying and understanding problems occurring in the organisation - why there is a problem, where and what effects it is having on the organisation. All too often business data is hard to get at and use - thus slowing decision-making to crawl. This insightful book illustrates how organisation can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that`s always at fingertips of decision-makers. You`ll learn what is involved in using Business Intelligence to bring together information, people, and technology to create successful business strategies - and how to execute those strategies with confidence. The topics covered include : - - Introduction of business intelligence from business side, discover the basics behind business intelligence, such as how it is defined, why and how to use it in your organisation. - What characteristics, components and general architecture most business intelligence solutions share. - The case of BI illustrates how world leaders in finance, manufacturing, hoteliers, insurance and retail have successfully implemented BI solutions and see what benefits they have reaped. - The practice of BI: Find out what is involved in implementing a BI solution in your organisation, including how to identify your BI opportunities, what decisions you must make to get a BI project going, and what to do to sustain the momentum so that you can continue to make sense of all the data you gathered. - Data management where you learn about data quality, data architectures, master data management, right time data. - BI organizing for success: Know about Business IT partnership, requirements driven BI, gate agents, waterfall and agile development techniques. Contents : Chapter 1 - Business Intelligence an Introduction Chapter 2 - Data Management and BI Organizing For Success Chapter 3 - Market Intelligence Chapter 4 - BI Through Data Warehousing Chapter 5 - Future of BI Annexure 1 Business Intelligence Cases and Case lets Annexure 2 Business Intelligence Glossary Annexure 2.1 OLTP Glossary Annexure 2.2 Data Warehousing Glossary

We are happy to offer the book 'Digital Business Management' to both management students and faculties alike. More so, since this is a very important subject - one which will help enable to change the outlook of future managers. Each new problem offers new opportunities to managers. Now, we are in the age of seamless communication. Put differently, Desktops are giving way to Laptops and, Laptops, in turn, to Tabs and Mobiles. As a result, updates of information are available the minute. The opportunity lies in innovative ideas and leveraging it to enable IT-led growth in all aspects of business. That said, Small and Medium Enterprises (SMEs) are growing faster with each passing day. In today's revolutionary Internet and mobile era, they are caught between the two methods of doing business - one, the bullock cart method (legacy procedures) and the other - business process-driven digital method. The very purpose of this book is to help understand the digital transformation of brick and mortar type of traditional business and how to convert it into its digital equivalent in all the management aspects, including - Marketing, Human Resources and Governance. This book is in line with the Savitribai Phule Pune University (SPPU) MBA syllabus, Mumbai University's 'Digital Management' MMS syllabus and as a subject covering all the topics in detail for the students of all Indian Management Institutes as well. Contents - Part 1 : Digital Transformation and Government 1. Digital Transformation 2. Digital Government Part 2 : E-Business and E-Commerce Environment 3. Introduction to E-Environment 4. Creating and Integrated E-Commerce Strategy 5. Constructing and E-Business 6. Building and E-Business : Design, Development and Management 7. E-Commerce Laws (Licenses and Electronic Contract) 8. Laws of Cyberspace 9. Ethical, Social and Global Issues 10. The Conduct and Regulation of E-Commerce Part 3 : Digital Marketing Environment 11. Basics of Digital Marketing 12. Digital Marketing Environment 13. Online Consumer Behaviour Analysis 14. Product Mix of Marketing 15. Customer Relationship Management 16. Social Media Marketing Part 4 : Human Resource Environment 17. Human Resource Information System (HRIS) 18. Management Information Systems (MIS) and HRIS 19. Implementation of HRIS 20. HRIS Application 21. Other HRIS Applications (Ancillary Modules in the HRIS System) 22. Emerging Trends in HRIS Part 5 : Operations Environment 23. Enterprise Resource Systems in Operations Part 6 : Case Studies and Success Stories of E-Business 24. E-Business and E-Commerce Case Studies Appendix

This book is an introductory text for faculty and students who are beginning their learning in Airport Management. It is abroad overview of the information and practices exercised in Airport Management. It covers all major areas of Airport Management. This book makes deep-rooted efforts with tailored made chapters in airport panning and management. It gives aviation students and professionals comprehensive, timely, and authoritative coverage of all necessary inputs required for their knowledge enrichment in aviation and airport. It covers airport site selection, design, access, financing, law and regulation, security, capacity, and technological advances. This book has a specialty with strategic and commercial perspective rather than from an operational and technical angle, and adds an innovative insight into the processes behind running a successful airport. In nutshell, it is a wonderful resource for understanding fundamentals of Airport Management, as well as current developments, covering planning and managing techniques, new technologies, current statistics, trends, and regulatory/policy issues. This book is a complete and comprehensive facilitator for academicians, students, airport officials, airport employees and professionals in airport. Contents - 1. Airport Operations 2. Airport Policies in India 3. Airport Security 4. Indian Airports 5. Role of Government in Developing and Maintaining Civil Aviation Industry 6. Air Traffic Control 7. Aircraft Identification & Lighting 8. Aircraft Maintenance 9. Aircraft Ground Handling 10. Aircrew Members 11. Airspace Management 12. Flight Operations 13. Air Ticketing 14. Luggages Management 15. Air Cargo

The present book is based on original research by the author. It contains Indian Leadership Lore, 1. Lord Rama as Role Model of Ethical Leadership 2. Lord Shiva as Role Model of Benevolent Leadership 3. Lord Hanuman as Role Model of Effective Executive 4. Ram Rajya as Model of State Governance The book further highlights Managerial form Ramcharitmanas which will guide managers / leaders in taking critical decisions more effectively. It also contains a chapter on Family Management which will help general public in the critical area of managing family relationships based on model of Rama family. In the end, the book contains cases derived from Ramcharitmanas which will be useful as pedagogical tool for Case Analysis sessions or role plays. The book is expected to merit global attention of B School faculty, Student, Corporate Trainers / Trainees, public leaders and general public. Contents - 1. Lord Rama as Role Model of Ethical Leadership 2. Ram Rajya as Role Model of State Governance 3. Hanumanji as Role Model of Executive 4. Ethics and Human Values 5. Values for Managers / Leaders 6. Values for Subordinates 7. Lord Shiva as Role Model of Benevolent Leader 8. Family Management CASES 1. Attributes of a King or Leader 2. Boss-Subordinate Relationship 3. Bad Leader 4. How and Why to Say ‘NO’ in Management Communication by Boss to Subordinate? 5. Non-verbal Communication 6. Crisis Management 7. Violation of Ethics 8. Getting Difficult Task Done 9. Delicate Authority Relationship