Agriculture Business Management plays an important role in India`s economic scenario and developmental strategy, and in particular in the areas of rural development, farming practices, introduction of innovative and indigenous technologies that are economical, viable and feasible easily adoptable in Indian farming sector. Further in the field of modernization globalization and self-reliance. Agricultural Business Management has been introduced as core subject to MBA and BBA students course curriculum by Bharati Vidyapeeth University and also many other agriculture universities in India in their Post Graduate and Graduate Courses. Rural India is evolving, dynamic and stood on its own for centuries. Country`s rural area`s population is more than one-tenth and it has become necessary to understand their lifestyles, livelihood, and standards of living in agrarian economy. Further this book outlines how agricultural business management and agricultural business management and agricultural marketing can give multiplier effect for continuous advancement of the Indian economy in all aspects. Rural Segments in Indian economy are under backwardness, illiteracy, ignorance, and living in unhygienic conditions without any basic amenities and sanitation. Contents : Unit 1 1. Introduction the Indian Agricultural Economy: Characteristics, Importance and Economic Planning 2. Relevance of Agribusiness Management 3. Agribusiness: Meaning, Nature and Importance 4. Structure and Forms of Agribusiness and Role of WTO 5. Basic Infrastructural Facilties for Agribusiness Unit 2 6. Role of Corporate Sector and Agri Export 7. Farm Business Management 8. Indian Agriculture in Historical Context Unit 3 9. Food Processing Units-Agro-based Industries 10. Government Schemes / Programmes in the Agriculture Sector 11. Marketing-Agriculture Marketing 12. Role of Government in Promoting Agricultural Marketing 13. Outlook-Challenges in Indian Agriculture Marketing 14. Governmental Programmes for Rural Development Unit 4 15. Linkages of Agro Industries to Indian Economy 16. National Food Processing Policy (NFP) 17. Various Agro-Processing Industries 18. Scope

Rural Development has been receiving increasing attention of the governments across the world. In the Indian context, rural development assumes special significance for two important reasons. First, about two-thirds of the population still lives in villages and there cannot be any progress so long as rural areas remain backward. Second, the backwardness of the rural sector would be a major impediment to the overall progress of the economy. The industrial sector cannot think of sufficient demand for its products so long as the rural incomes are low. The rural areas suffer from poor infrastructural facilities. The villages are yet to emerge as the main centres of production activity. The proclivity is to produce goods in urban areas, even to meet the basic needs of rural consumers. This apart, the rural population requires not one but a few inputs and services. These have to be provided at the right time and in the right sequence. This demands the right kind of co-ordination amongst agencies extending help to the rural sector. Given the unfavourable power structure in rural India, the benefits of the Revolution or even the anti-poverty programmes do not reach to benefit the rural population. The workers and small producers in India cannot put in their best in an inequitous atmosphere. Therefore, production suffers. Also, the rural sector cannot take advantage of opportunities available so long as the institutions are dominated by the rich. The rural people should take active part in all stages of the planning process. At present, they look up to the government for each and everything. This dependency syndrome needs to be dispelled. People`s participation in the development sphere is crucial. The people must be made fully aware of the opportunities available and how to take advantage of them. Contents : Part One: Rural Development: An Overview 1. Rural Development: Nature and Scope 2. Approaches to Rural Development 3. Gandhian Approach to Rural Development 4. The Political Economy of Rural Poverty 5. Rural Unemployment in India 6. Rural Migration 7. Rural Development and The Eighth Plan 8. Rural Development in The Ninth Plan (1997-2002) 9. Rural Development in The Tenth Plan 10. Rural Development in The Eleventh Plan, 2007-12 Part Two: Agriculture and Allied Programmes 11. Agriculture and Indian Economy 12. Food And Non-Food Crops and Trends in Yields 13. The Green Revolution 14. Food Security in India 15. Irrigation and Indian Agriculture 16. Trends in Agricultural Exports 17. Agricultural Price Policy of India 18. Forest Resources of India 19. Rural Industrialisation in India 20. Technology For Rural Development Part Three: Rural Power Structure 21. Land Reforms in India 22. Plight of Agricultural Labourers 23. Conditions of Rural Artisans 24. Organising The Rural Poor Part Four: Special Schemes 25. Rationale of Special Schemes 26. Employment Generation Programmes 27. National Rural Employment Guarantee Programme (NREGY) 28. Integrated Rural Development Programme 29. Swaranjayanti Gram Swarozgar Yojana (SGSY) 30. Training Rural Youth for Self-Employment (TRYSEM) 31. Tribal Development Programmes 32. Development of Women and Children In Rural Areas (DWCRA) 33. Implementation, Monitoring and Evaluation of Rural Development Programmes Part Five: Rural Banking in India 34. Rural Indebtedness and Rural Credit 35. The Cooperatives 36. The Commercial Banks 37. The Differential Interest Rate Scheme 38. The Lead Bank Scheme 39. Service Area Approach 40. Regional Rural Banks 41. National Bank For Agriculture and Rural Development 42. Techniques of Lending For Agriculture 43. The Problem of Overdues 44. Microfinance in India Part Six: Rural Delivery System 45. Agricultural Marketing in India 46. Rural Development Administration and Panchayati Raj Institutions 47. People`s Participation in Rural Development 48. Rural Development: Role of Voluntary Agencies 49. Public Distribution System in The Rural Context 50. Basic Needs of Rural India 51. Communication for Rural Development Part Seven: Rural Development − Experiences of Select Countries 52. Rural Development in China 53. Rural Development in Pakistan 54. Rural Development in Bangladesh 55. Rural Development in Sri Lanka 56. Rural Development in The Philippines 57. Rural Development in Tanzania

The book discusses the subject in lucid language using real-life example from Indian startups which helps the reader become conversant with the latest trend as well as the basic theory of Startups. This book presents the fundamentals of Startups in a comprehensive fashion and it relates its concept and techniques to the Indian context. Examples of existing startups and entrepreneurs are incorporated, and further detailed case studies on Indian start-ups are also included. It is positioned to serve the needs of Management and Engineering students, researchers, faculty members and budding entrepreneurs. It is also intended for the students who want to start their own innovative enterprises. Contents - 1. Introduction to Startups 2. Scenario of Startups In India 3. Generating Idea and Preparing Business Plan 4. Financing Resource of Startups in India 5. Incubators and Accelerators 6. Startups and Innovation 7. AI Based Startups

This book 'Fundamentals of Agricultural Economics' is an enlarged and improved version which covers fundamental and basic theoretical aspects of agricultural economics and an attempt is made to cover the issues which the Indian agriculture faces at present. Not only have the data been updated but several new chapters have been added keeping in view the academic requirements of students. This book will give an opportunity to students to find theoretical and field level issues in agricultural development. Written in simple and lucid manner this book will benefit not only PG students but also researchers who undertake research problems concerning agriculture economies and development. For research purpose a lot of recent data are explained in the chapters which can develop the analytical capability of the students. Contents : Section I : General Issues 1. Nature and Scope of Agricultural Economics 2. Role of Agriculture in Economic Development 3. Farm Organisation 4. Types of Farming 5. Land in Agriculture 6. Labour in Agriculture 7. Capital in Agriculture 8. Land Reforms - The Theoretical Issues 9. Risk and Uncertainty in Farming 10. Supply Behaviour in Agriculture 11. Agricultural Marketing 12. Marketable Surplus 13. Environment and Agricultural Development 14. Human Resource Development in Agriculture Section II : Issues Concerning Agricultural Development 15. Shultz`s Thesis of Transforming Traditional Agriculture 16. Mellor`s Theory of Agricultural Development 17. Boserup`s Theory of Agricultural Development 18. Lewis Model of Economic Development 19. FEI & Ranis Model of Agricultural Development 20. Tadaro`s Model of Migration and Unemployement 21. Jorgenson`s Neo-Classical Model of a Dual Economy Seciton III : Issues in Agricultural Prodution, Price Determination, Consumption and Farm Management 22. Economics of Agricultural Production 23. Production with one Variable Input(Factor-Product Relationship) 24. Production with two Inputs (Factor-Factor Relationship) 25. Resource Allocation and Enterprises Comnination (Product - Product Relationships) 26. Time and Agricultural Production Process 27. Cost, Revenue and Profit Maximization 28. Agricultural Price Determination 29. Consumption Economics 30. Farm Management Section IV : Issues in Indian Agriculture 31. Green Revolution in India 32. Farm Mechanisation 33. Food Security and Agricultural Development 34. Land Reforms in India 35. Farm Size and Productivity 36. Agricultural Credit 37. Foreign Trade and Agricultural Development 38. New Economic Policy and Indian Agriculture 39. WTO and Indian Agriculture 40. Nanotechnology and Agriculture

Despite significant growth during the planning era, the occupational structure in India has not undergone a radical change. Still some 65 per cent of the population continues to live in villages, seeking employment and living in the agricultural sector. Rural India continues to lag behind the rest of the economy leading to growing gulf in the rural-urban disparities in incomes and living conditions. Poverty, iliteracy, ill-health and civic inertia are all concentrated in the rural areas. This book 'Agriculture and Rural Development' brings out the emerging challenges and discusses the policies and programmes for holistic and sustainable development of rural India. Different issues that come up for analysis in this book are classified into SIX PARTS with contents spread over 36 chapters. The author makes extensive use of the latest data and information from the officially published reports. The author of the book advocates the Gandhian Model of Development with decentralised administration and planning with village as the growth centre. Also, the book highlights the relevance of the high level committees like the National Committee on farmers headed by Dr. M.S. Swaminathan and the Model for urbanisation of rural areas advocated by Dr. A.P.J. Abdul Kalam. Inclusive growth, it is pointed out, becomes meaningful, if policy measures are on the lines of the Gandhian Model of Development. Among others, issues covered in this book are: Environment and Sustainable Development; Benefits from the Common Property Resources (CPR) and steps to safeguard CPR; Women Empowerment; Human Resource Development in Rural India; Health for All; Education for All; Regional Imbalances and Social Tensions and Special Economic Zones and their impact on Agriculture. The book meets the requirements of graduate and postgraduate students in economics and rural development. Very rightly, the book concludes that if work culture becomes the motto of all citizens, coupled with value best on native culture of this sacred land, path is well set and then india is bound to emerge as a `DEVELOPED NATION`. Contents : Part − I : Introduction 1. India : Land of Rich Culture With Potential Resources 2. Social Capital Part − II : Rural Development : Theoretical Back-Ground 3. Socio-Economic Structure of Rural India 4. Rural Development : Early Approaches, Experiments and Programmes 5. Rural Development : Theoretical Background 6. Agriculture in Economic Development Part − III : Resources and Planning For Development 7. Agricultural Development During the Planning Era 8. Natural Resource Management and Livelihood 9. Common Property Resources (CPRs) 10. Forest Resources and Joint Forest Management and Participatory Rural Appraisal 11. Environment and Climate Change 12. Ethics, Environment and Sustainable Development 13. Participatory Watershed Development for Sustainable Rural Livelihood 14. Women Empowerment and Micro Finance 15. Agricultural Labour 16. Small-Scale and Micro Enterprises 17. Rural Banking and Credit 18. Rural Marketing 19. Appropriate Technology for Rural Development 20. Human Resource Development / Human Development Index Part − IV : Schemes In Development 21. Poverty Alleviation and Employment Generation Programmes 22. Social Security Schemes in India 23. Rural Housing 24. Health Care for All 25. Education for All 26. Dr. A.P.J. Abdul Kalam`s Pura Mission for Rural Reconstruction Part − V : Concerns In The Process Of Development 27. Regional Imbalances and Social Tensions 28. Food Security, Agriculture and Employment 29. Rural Distress and Agrarian Crisis Part − VI : Era Of New Economic Policy 30. Policy of Liberalization and its Impact on Development 31. Special Economic Zones (SEZ) 32. Corporate Social Responsibility (CSR) 33. National Agricultural Insurance Scheme (NAIS) 34. National Commission on Farmers 35. Inclusive Growth : Constraints : A Wayout 36. India to be a Developed Nation

The title provided case studies to practices and analyze the business situation and apply economic laws wherever possible. Every chapter has been updated as per the needs. The shortcomings of the first edition have been looked into. We hope that the students community will well receive this title. Contents : Chapter 1 : Economics for Business Chapter 2 : Economic and Econometric Models Chapter 3 : The Theory of Consumer Behavior Chapter 4: Demand Analysis Chapter 5 : Demand Forecasting Chapter 6: Revenue Analysis and linear Programming Chapter 7 : Production Analysis Chapter 8: Cost Analysis Chapter 9 : Market Structure Chapter 10: Equilibrium of a Firm Under Perfect Competition Chapter 11: Pricing Under Monopoly and Monopolistic Competition Chapter 12 : Pricing Under oligopoly Chapter 13: Neoclassical Theory of Firm Chapter 14: Pricing Theories – Various Models Chapter 15: Managerial Theories of a Fipm Chapter 16: Pricing Methods, Policies and Practices Chapter 17: Circular Flow of Income Chapter 18: National Income Analysis Chapter 19: Macro Economic Policies and Balance of Payments Chapter 20: Inflation Chapter 21: Unemployment Chapter 22: Consumption Function Chapter 23: Rational Expectations Chapter 24: Supply Side Economics Chapter 25: Indian Economy – Planning Era Chapter 26: Characteristics of Indian Economy Chapter 27: Development of Indian Economy (Sector Wise Analysis) Highlights of Developmental Activities of Indian Economy Review of Recent Developments in Indian Economy Recent Policies of Government of India Case Studies Bibliography and References Objective Questions

Economics is an essential discipline of study in social sciences. As society change, economic theories will also change, new philosophies will develop and new economic laws are formulated to suit the growing needs of the economy. Ever-changing economic needs of a society necessitated the need for the study of Managerial Economics. This discipline is an amalgamation of economic theory with business practices so as to ease decision-making and future planning by management. Managerial Economics assists the managers to arrive at rational solution for various economic obstacles faced by their organization. The key of Managerial Economic is the micro-economic theory of the firm. It reduces the gap between economic in theory and economics in practice. Managerial Economics is a science that deals with effective use of scarce resource. It guides the mangers in taking decision relating to the firm's customers, competitors, suppliers as well as the internal functioning of a firm. It makes use of statistical and analytical tools to assess economic theories in solving practical business problems. In business world, businessmen will have the core competence to run their business only in certain areas. They are confronted with several problems which they cannot solve with their business acumen. The tools and laws of economics can provide certain solution dispassionately. Economic laws are generously used to solve business problem. In this context a new discipline has emerged called Managerial Economics which deals in the-application of economic laws to solve business problems. This new discipline has become an essential subject of study in business education in all the universities. Contents : 1. Economics for Business 2. Fundamental Concepts of Managerial Economics 3. Managerial Theories of a Firm 4. Optimum Firm 5. Demand Analysis 6. Demand Forecasting 7. Supply Analysis 8. Cost Analysis 9. Production Analysis 10. Indifference Curves 11. Market Structure 12. Equilibrium of a Firm Under Perfect Competition 13. Pricing under Monopoly and Monopolistic 14. Pricing Policies and Methods 15. Profits 16. Break Even Analysis

In the process of few topics like statistical tools, reserved items for Small-Scale Industries have been weeded out. The third edition was brought out in 1994. During this four-year period from 1994-98 many useful suggestions have been made by renowned faculty teaching Managerial Economics of MBA and Post-Graduate Diploma in Business Management. A thorough interaction with them and the students of MBA brought to the surface some important things they are looking for. These important points and the syllabuses of some leading Universities have been kept in mind while revising the book. A notable feature that I have added is, a chapter on Managerial Technology which deals with the environmental scanning, the generic strategies, implementation of strategies, the policies of commitment of resources, strategonomics etc. Content - 1. Introduction 2. Concepts and Methods 3. Objectives of the Firm 4. Location of the Firm 5. Competition 6. Demand Analysis 7. Demand Forecasting 8. Managerial Technology 9. Production Function 10. Cost Analysis 11. Inventory Management 12. Advertising 13. Price System 14. Capital Budgeting 15. Linear Programming 16. Input-Output Analysis 17. Game Theory and Decision-Making 18. Information System and Decision-Making 19. Economic Liberalisation and Economic Aspects 20. Economic Fluctuations and Causes 21. Price Policies and Marketing Management

In recent times several universities have introduced a paper on 'Business Economics' for their B.Com, I.T. and M., and MBA Cources. Business Economics is an interesting and fundamental paper in business curriculum. However, it can be tough course for few students, Mastering the subject necessitates a good understanding of how basic concepts of economics can be combined with other decision making sciences to solve business problems. But, in the process of studying the subject, students can get mired in the minutiae of data, graphs, equations and definitions. As a result they may fail to appreciate the value of economic principles as tools for decision making. The objectives of this book are two fold. The first is to give a complete and rigorous introduction to basic principles of microeconomics. The second is to depict how systematic applications of economic theory can improve decision making. The style of the book is a lucid and simple one and every attempt has been made to clarify the fundamental concepts as simple as possible. Contents : 1. Definition of Business Economics 2. Objectives of Business Firms 3. Demand Analysis 4. Cardinal Utility Theory 5. Indifference Curve Analysis 6. Demand or Sales Forecasting 7. Elasticity of Demand 8. Consumer`s Surplus 9. The Theory of Production Function 10. Iso-quants and the Theory of Production 11. Cost and Cost Curves 12. Equilibrium of the Firm and Industry Under Perfect Competition 13. Monopoly 14. Price Discrimination 15. Monopolistic Competition 16. Oligopoly 17. Pricing Policies 18. Specific Pricing Problems 19. Break-even Analysis 20. Capital Budgeting 21. Project Profitability 22. Profit Management 23. Business Cycles The National Income and its Distribution

The present book Economics for Management has been prepared keeping in view the requirement of the MBA students of various Universities. It discusses the principle of microeconomics and macroeconomics in detail. The discussion has been divided into four modules: Module 1 on 'Introduction' consists of three chapters explaining the basic concepts of business economics and the fundamentals for demand including cardinal and cardinal and ordinal utility approach, revealed preference theory, elasticity of demand, recent developments in the theory of demand, etc. Module 2 on 'Theory of Production and Cost' consists of three chapters devoted to the discussion of the laws of production, isoquants, returns to scale and various cost concepts (including a discussion on recent developments in the theory of cost, engineering cost curves, shapes of cost curves and decision making ets.) Module 3 on 'Theory of Firm' is the largest module consisting of nine chapters spread over almost 200 pages. In addition to a discussion of price determination under various market forms (perfect competition, monopolistic competition and oligopoly), this module also takes up for discussion the marginality controversy, average cost pricing limit pricing, managerial theories of the firm and behavioral theories of the firm. Module 4 on ‘Macroeconomic Analysis' discusses the various concepts used in macroeconomics, national income accounting, determination of equilibrium level of national income and output theory of multiplier, IS-LM analysis, supply side economics, unemployment and inflation. All difficult have been explained in a clear and concise maimed and important statements have been highlighted separately in shaded boxes for the benefit of students. Conceived thus, we hope that the book will prove to be immensely useful for the students of MBA of various Universities across the country. We also hope that it will come up to the expectations of the teachers. Contents : Module 1 : Introduction Module 2 : Theory of Production and Case Module 3 : Theory of Firm Module 4 : Macroeconomic Analysis Module 5 : Indian Economy