This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning. The book offers an exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching with writing experience of the author in india and abroad. The Volume is also designed to cater to the syllabus of ECONOMICS FOR MANAGERS prescribed by the Gujarat University for the MBA-I Course, (Semester I). The book is research-based on the guidelines indicated in the syllabus. In topics of the synthetic approach is made by filling up the gaps in the logical development of the subject for a better understanding by the Indian students. The next will be equally useful to the teaching fraternity as well. The book can also be fruitfully used by the students of management discipline in other Universities in India and abroad. The author takes this opportunity to express his sincere gratitude’s to Tan Sri Dr.Nordin Kardi, Vice-Chancellor, Universiti Utara Malaysia (UUM), Prof. Dr. Mohamed Mustafa Ishak, Deputy Vice-Chancellor (Academic and International Affairs), Universiti Utara Malaysia, and Prof. Dr. Mohamad Taib, Asstt. Vice-Chancellor, College of business (UUM) for their inspiration and encouragement. Contents : Module I : Introductory Module II : Firms In Competitive Markets Module III : Oligopoly Module IV : Production Growth Module V : Aggregate Demand and Aggregate Supply

Managerial Economics, the present text, seeks to explain the phenomena of growing complexity of business decision-making and varied managerial approaches in modern business — using economic logic, concepts, theories and tools of economic analysis applied by the trained managerial manpower and knowledge aspiring leadership capabilities towards business development. The volume is intended to serve as a basic reference book for senior undergraduates and graduate students in the faculties of Commerce, Economics and Management (MBA Candidates). Besides, the book will have utility for the students undertaking professional courses such as Engineering, Public Administration and for the candidates preparing for competitive examinations such as IES, IAS, CAIIB, CA, CS, CFAI, etc. The book covers a wide range of topics. The readers can make their choice as per the need for the study course. In this revised edition, several new points and cases have been inserted. Case Folio Chapter contains 67 case studies for learning and skill enhancement of the students. Contents : 1. The Nature and Significance of Managerial Economics 2. Basic Concepts, Tools and Techniques of Analysis 3. Market Demand Analysis 4. Theory of Consumer Demand 5. Elasticity of Demand 6. Demand Estimation 7. Demand Forecasting and Demand-Led Business Strategy 8. Production Analysis 9. Supply Analysis 10. Cost Analysis 11. Economies of Scale and Scope 12. Cost of Capital 13. Revenue Analysis 14. Market Morphology 15. Competitive Equilibrium Price 16. Objectives of the Firm 17. Break-even Analysis and Cost Control 18. Theory of Profit Maximisation: Conditions for Equilibrium of a Firm 19. Equilibrium of the Firm and Industry under Perfect Competition 20. Monopoly Pricing and Output Equilibrium 21. Price Discrimination (Discriminating Monopoly) 22. Monopolistic Competition 23. Oligopoly Market 24. Profit Policy and Methods 25. Profit Policy and Profit Planning 26. Rudimentary Project Planning and Capital Budgeting 27. Government and Market Economy: Key Issues 28. Characteristics of K-Economy in New Economic Order 29. Business Cycles 30. Inflation 31. Linear Programming 32. Elementary Input-Output Analysis 33. Case Study Folio

Managerial Economics has become a specialised branch of study as principles and methodologies of economics are increasingly applied in managerial decision-making. Besides providing basic aspects of economics, information is provided on, issues concerning profit measurement, and economic optimisation. Other macro economic aspects like Fiscal and Monetary Policies, Balance of Payments are also added to the text, keeping in view the changes in curriculum of M.B.A. and M.Com. courses of different universities. The book is comprehensive in analysis and is written is easy and understandable style. Study questions are given in the end of each chapter. We invite readers to inform us the deficiencies of the book for improve the quality of the book subsequent edition. Contents : 1. Meaning and Scope of Managerial Economics 2. Objectives of The Firm 3. Demand Analysis 4. Linear Programming 5. Production Analysis 6. Cost Analysis 7. Supply Analysis 8. Market Structures 9. Revenue Analysis 10. Equilibrium of A Firm Under Perfect Competition 11. Pricing Under Monopoly and Monopolisitic Competitions 12. Oligopoly 13. Pricing Methods, Policies And Practices 14. Profit Management 15. Theories of Wages 16. Economic Optimization 17. Capital Budgeting 18. Input-Output Analysis 19. National Income Analysis 20. Business Cycles 21. Income, Price Level and Employment 22. Macro Economic Policies 23. Balance of Payments

This book is a comprehensive coverage of the entire syllabi of Economics For Management Curriculum of Indian Universities and B-Schools including W.B.Technical University, UPTU and Other Universities. This book has been written in a unique style with simple language and numerous examples with Case Studies. Management Students will find this book friendly and very helpful. Business Managers and Corporate Leaders would greatly by using this book for specific purposes. Content - ECONOMICS − I : MICRO ECONOMICS Joan Robinson Adam Smith,1723 − 1790 Alfred Marshall,1842 − 1924 1. Introduction 2. Analysis of Demand 3. Production Function 4. Theory of Cost 5. Analysis of Competition, Competitive Situation 6. Factor Pricing − I 7. Factor Pricing − II Question Bank ECONOMICS − II : MACRO ECONOMICS David Ricardo, 1772 − 1823 John Maynard Keynes, 1883 − 1946 1. The Birth of Macro Economic Theory 2. National Income 3. Public Finance 4. Balance of Trade 5. Economic Development and Welfare Question Bank

Business decision-making has become extremely complex task due to ever growing complexity of business world and business environment in present situation. The basic function of business managers is to take appropriate decision on business matters, to manage and organize resources, and to make optimum use of available resources with the objective of achieving the business goals. Business Economics helps in equipping prospective and present managers with economic concepts, economic theories, tools and techniques of economic analysis applied to business decision-making. The book 'An Introduction to Business Economics' is divided into 19 units, broadly two parts – Microeconomics and Macroeconomics. Demand and estimation of demand, Cost and Production Functions, Market Structure, Theory of Firm and Theory of Profit, National Income, Inflation and Employment, and Balance of Payments are the major components of this book which presents comprehensive view of business economics in general and specialized microeconomics and macroeconomics view in particular. MCQs and Model Question Paper based on UGC Guidelines are making this book unique with respect to development of uplifting students' knowledge at higher level. High Order Thinking Questions (HOTQs) are included to evaluate student's analytical skill. Contents - 1. Managerial Economics: An Introduction 2. Theory of Demand 3. Elasticity of Demand and Demand Estimates 4. Demand Forecasting 5. Production Function 6. Cost Concepts and Analysis 7. Market Structure 8. Pricing Under Different Market Conditions 9. Price Discrimination 10. Pricing Strategies 11. Economic Theory of A Firm 12. Behavioural Theory of A Firm 13. Managerial Theory of A Firm 14. Theory of Profit 15. Circular Flow of Economic Activities 16. National Income 17. Economic Growth and Development 18. Theory of Inflation and Employment 19. Balance of Payments 20. Multiple Choice Questions (MCQs) 21. High Order Thinking Questions (Micro Economics) 22. Model Question Paper

This book 'An Introduction to Macroeconomics' is an introductory textbook on Macroeconomics which covers almost all the topics of modern macroeconomics in a comprehensive manner. There are many excellent textbooks on Macroeconomics written by foreign as well as Indian authors. However, most of these books are above the standard of average students. Hence, this book is mainly written based on the requirements of the average students. Distinctive Features of the Book - - Precise and concise description of the principles, policies, laws, hypotheses, theories and models - Simple and easily understandable language - Exercises in the form of multiple choices type questions including UGC-NET questions of various years at the end of the respective chapters to enable the students for preparing for the UGC Test for Junior Research Fellowship and Eligibility Test for Lectureship - Covers the UGC-NET syllabus - Covers the syllabi of various Autonomous Colleges and leading Universities in India - Includes Nobel Laureates in Economics - Incorporates Glossary Contents - 1. Introduction 2. Basic Concepts 3. National Income 4. Full Employment and Unemployment 5. Classical Theory of Employment 6. Keynesian Theory of Employment 7. Consumption Function 8. Theories of Consumption Function 9. Saving and Investment 10. Multiplier 11. Acceleration Principle 12. Super Multiplier 13. Rate of Interest 14. IS-LM Model 15. Demand for Money and Supply of Money 16. Inflation 17. Deflation 18. Business Cycle 19. Macroeconomic Policy 20. Monetary Policy 21. Fiscal Policy 22. Incomes Policy 23. Classical Theory Versus Keynesian Economics 24. Monetarism Versus Keynesianism 25. Supply Side Economics 26. New Classical Economics 27. New Keynesian Economics 28. Macro Theories of Distribution 29. Schools of Thought in Macroeconomics

It is now generally accepted by all that the study of Economics is incomplete without knowledge of Mathematics. There are many excellent text book on Mathematical Economics written by Foreign as well as Indian author. However, most of these books are above the stander of an average students. Hence this book is mainly written for the beginners. This book is the outcome of my own actual classroom experience. The main aim in writing this book is precise and concise exposition of the principles, method and techniques of Mathematics. Another main objective of the book is the lucid style and simplicity of expression. Solved examples are added at the end of each chapter to make the students familiar with the subject. Contents - 1. Introduction 2. Elementary Algebra 3. Differential Calculus 4. Theory of Consumer Behaviour 5. Theory of Firm's Behaviour 6. Theory of Cost and Revenue 7. Integral Calculus 8. Set Theory 9. Matrices 10. Differential and Difference Equations 11. Economics Models Appendices

The book on hand “An Introduction to MATHEMATICAL METHODS” is an introductory text book designed primarily for B.A., B.Com., B.B.A., M.A., M.Com., and M.B.A., Courses in Indian Universities. There are many text books on Mathematical Methods by Foreign as well as Indian Authors. However most of those books are above the standard of on average students. Hence this book is mainly written for the beginners. Special Features of The Book - - The main aim in writing this book is to provide precise and concise exposition of the methods and techques of Mathenatics along with their application in Economics and Business to the beginners. - The foremost feature of this book is the lucid style and simplicity of expression. - The numerous solved examples backed up by unsolved exercises at the end of each chapter will make the students familiar with the mathematical tools and their application in Economics and Business. - It Covers the syllabi designed in the new curriculum of the Indian Universities. - Another feature of book is that it also covers most area of the syllabi prescribed in Autonomous Colleges of Indian Universities. Contents : 1. Introduction 2. Progressions 3. Trigonometric Ratios 4. Permutations and Combination 5. Binomial Theorem 6. Differential Calculus 7. Integral Calculus 8. Set Theory 9. Matrices 10. Linear Programming

This postgraduate level textbook 'Labour Economics' combines depth and breadth of coverage with recent, cutting-edge work in all the major areas of modern labour economics. Labour Economics is the only textbook available for advanced postgraduate students in this field, and it will be widely used. Because of its command of the literature and the freshness of the material included, it will also prove to be a valuable resource for practicing labour economists. The book moves back and forth between factual data and theoretical reasoning. The space devoted to theory reflects the profound theoretical restructuring in the field that has taken place in the last few years. The author presents these developments within a unified pedagogic framework. The book is divided into eighteen chapters such as employment and wage issues, labour market reforms, industrial laws, miscellaneous labour issues, etc. that examines the determinants of labour supply and demand, wage determinants, including the influences of the wage policies of firms and collective bargaining, inequality, thus considers these problems in a macroeconomic setting and 'Constitution and Labour Laws' explains about labour market laws and the impact of institutions on labour market performance. Contents - IntroductionL 1. Concept, Nature, Scope, Significance and Pecularities of Labour Economics Labour Laws 2. Sources of Law 3. The Constitution of India and Labour Laws Employment and Wage Issues 4. Employment 5. Wage Determination Problems of Labour Issues and Labour Market Reforms 6. Migration and absenteeism 7. Labour Market 8. Labour Market Reform Role of State in Labour Affairs and Trade Union Activities 9. State and Labour 10. Industrial Relations and Trade Unions Advanced Labour Issues 11. ILO and Related Aspects Industrial Laws 12. The Industrial Disputes Act, 1947 13. The Factories Act, 1948 14. The Contract Labour (Regulation and Abolition) Act, 1970 (CLRA) Provisions 15. The Employee State Insurance Act, 1948 16. The Employees' Provident Funds and Miscellaneour Provisions Act, 1952 17. The Employment Exchange (Compulsory Notification of Vacancies) Act, 1959 Benefits of Labour Education and Relevant Reforms 18. Miscellaneous Labour Issues

This book of Macroeconomics is a text book which systematically analyses several aspects of economic scenario in a proper theoretical and graphical manner. It is experience of author of this book that traditional text book carries bulk descriptions and heaps of data but limited analytical illustrations and consequently students loose interest in concerned subject matter. From long-term view point, it is harmful for advancement of concerned subject. Author have integrated macro concept and provides missing links of information to students which is a special feature of this book. This book is divided into 27 chapters dealing with issues confronting every economy. Treatment is exhaustive and has emphasized on analysis instead of mere decription of facts. Author believes that is will enhance utility of this book from the point of view of students and teachers. In identifying the potentials and pressure areas, relevant explanations have been provided to deal with various economic problems and also has suggested suitable remedies. This book will be very helpful to every student of Economics of post-graduate level like M.A., M.Com., M.B.A., M.B.E., M.F.C. of all universities in India and abroad and in addition to that it will also help candidates preparing for UGC (NET), SLET, IAS, IES and allied services in all India as well as state level. Contents : PART I : INTRODUCTION 1. Macroeconomy − A Simple Introduction PART II : CLASSICAL AND KEYNESIAN APPROACH OF AGGREGATE DEMAND AND SUPPLY FUNCTION 2. Determination of Output and Employment PART III : BEHAVIOURAL FOUNDATION 3. Theory of Consumption and Saving 4. Income and Consumption : Relevant Hypothesis 5. Theory of Investment − Investment Function PART IV : AGGREGATE DEMAND, AGGREGATE SUPPLY AND SUPPERMULTIPLIER MODEL 6. Aggregate Demand and Aggregate Supply Function and Level of Income 7. Theory of Multiplier 8. The Principle of Acceleration 9. Paul Samuelson`s Multiplier-Accelerator Interaction Model or the Supermultiplier PART V : NATIONAL INCOME, CAPITAL FORMATION, GOVERNMENT EXPENDITURE, TAX AND TRANSFER MULTIPLIER 10. Determination of National Income and Output, Distribution of Income and Capital Formation 11. Government Expenditure and the Level of Income PART VI : ANATOMY OF UNEMPLOYMENT AND INFLATION 12. Unemployment 13. The Theory of Inflation and Control PART VII : MONEY & BANKING 14. Demand for Money 15. Determination of Supply of Money and Implications of Philips Curve Analysis 16. Money Market 17. Banking System PART VIII : TRADE CYCLE MODELS AND INTERNATIONAL TRADE 18. Business Cycle 19. International Trade and Level of Income PART IX : INCOME, MONEY, INTEREST AND OUTPUT − PRICE DETERMINATION 20. Classical and Keynesian Macroeconomics − A Comparison 21. Output − Price Determination 22. Hicks - Hansen Analysis PART X : ADVANCED TOPICS OF POLICY FORMULATION 23. General Equilibrium or Macroeconomic Equilibrium in the Product and Money Markets and Relative Roles of Monetary and Fiscal Policies 24. Economic Policy - Macroeconomic Policy 25. Instrument of Macroeconomic Policy - Monetary Policy 26. Instrument of Macroeconomic Policy - Fiscal Policy 27. Union Budget 2009-2010