This book discusses about what is luxury, what are luxury brands and how luxury retail has assumed so much significance in the world and the Indian luxury market. The Luxury Market in India: Maharajas to Masses is expected to be worth $7,956 million in 2020 and is projected to grow annually by 10.6% CAGR between 2020-2023. The concept of luxury has been changing dramatically across time and culture. These days, people have become richer, and luxury is a blurred genre that is no longer the preserve of the elite. More and more consumers have increased their financial status as the old values of tradition and nobility have become less important. People have a higher disposable income than earlier generations, resulting in a tendency towards fulfilling personal needs and aspirations through experience. Therefore, it could be said that luxury is more about the experience than about financial value. This book will be useful to companies in the luxury brand sector and also to those companies who plan to enter the Indian luxury market in the coming future. It will help them to understand the factors which motivate an Indian customer to purchase a luxury brand and enable the managers to devise appropriate marketing strategies to target these customers. It will also be useful to management students to understand how the principles of marketing can be applied to a luxury brands. Contents - 1: Introduction to Luxury Retail 2: History and Evolution of Luxury in India 3: Indian Luxury Market 4: Strategies Used by Luxury Brands in India 5: Trends in Luxury Market 6: Indian Retail Industry 7: Challenges and Opportunities for the Indian Luxury Market 8: Motivation for Luxury Purchase 9: Consumer Behaviour towards Luxury Brands 10: HNIs and Closet Consumers 11: Categories of HNI Consumers 12: Orientation of Consumers towards Luxury Brands 13: Categories of Luxury Goods and Different Values in Luxury Consumption 14: Sales of Luxury Brands in Recession 15: Emerging Markets for Luxury Brands 16: Global Luxury Market References

The multi-dimensional developments in the society, an increase in the discretionary income, the development of corporate culture, an apparent change in the lifestyles, globalisation of fashion, culture and civilisation, disintegration in the traditional concept of a big family, sophisticated developments in the field of communications, inventions and innovations in the field of information super highway are some of the important aspects paving ways for the development of hotel industry, particularly in developing countries like ours. These developments are a mute testimony to this proposition that in the coming days the hotel industry would gain a rapid momentum. In a true sense, recent developments in the socio-economic parlance have engineered a strong foundation for the development of hotel industry. Optimism paves the way for development on the whole. The present book studies the application of modern marketing principles in the hotel industry. Of late, the marketing environment for the hotel business is found highly volatile and competitive. This necessitates innovative marketing strategies. The formulation of a sound marketing mix for the hotel services is significant to make possible right decisions. The book studies and highlights in its purview almost all the components directly or indirectly influencing the commercial viability of hotels. This is a book to bring more people into hotels more often and to make sure that they like the hotel so much that they come back, not once, but again and again. The students of Hotel Management, Master of Tourism Administration, Travel Agency Training Programme etc., would find the book useful. The policy makers, the marketing practitioners and academics would also be benefited. This text will create courses in the marketing discipline. Book Content of Hotel Marketing 1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers 3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy 7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10. Emerging Challenges Before Hotel Indutry 11. Hotel Planning for 21st Century

With the passage of time, the contours of development have undergone radical transformation. Non-stop inventions and innovations by the human brains have opened new vistas of developments in almost all the areas. As time passes, the prescriptions become ineffective. This necessitates new definitions because the individuals or institutions conceptualising latest developments start establishing an edge over those delaying or denying or discarding the application. Professional excellence starts getting a transcendental priority and if we devalue its significance, we are found to be strategically and tactically deficient which in due course make us potentially weak and force us to bid a final goodbye. A majority of us even till now feel that marketing professionals have no role to play in the non-business sector. Keeping in view the evolving developments during the yester years, we need to change our perception because the contemporary marketing principles and more so social marketing principles have considerably benefited the non-profit organisations particularly in the developed countries of the globe where they have been found at the stage of maturity. For the development of national economy, it is imperative that our policy makers and corporate boardrooms assign due weightage to the formation of social capital. This makes a strong advocacy in favour of non-business sector clubbing a number of organisations such as Religious Organisations, Social Organisations, Cultural Organisations, Knowledge Organisations, Protective Organisations, Philanthropic Organisations, Political Organisations, and Social Cause Organisations. The depleted conditions of educational institutions and hospitals and health care centres, the tarnished image of political parties, the increasing donination of trade associations and unions, the mounting image problem before the state managed police department and contracting social responsiveness in almost all the organisations are a staunch testimony to this proposition that a big push theory can only bring the derailed systems back on the rail. The marketing professionals know the art of dancing in tune with the changing conditions and therefore conceptualising social marketing principles by the non-profit organisations requires top priority. The present book is a modest attempt to study the marketing of non-profit organisations found almost in a dying condition. They need priority attention on service quality so that the process of social capital formation gains a rapid momentum. Since we find a significant increase in the levels of expectations of almost all the segments, the professionals need due focus on behavioural studies. We need to make the non-profit organisations potentially sound which require world-class services of marketing professionals. With the help of fifteen chapters, e.g., the Foundation of Marketing Non-profit Organisations, Key Elements in Marketing Non-profit Organisations, Management of Non-profit Organisations, Total Quality Management Concept in Non-profit Organisations, Education Marketing, Hospital Marketing, Political Marketing, Marketing for Trade Unions, Marketing Trade Associations, Marketing Fire Services, Marketing for NGOs, Marketing for Red Cross Services, Marketing Police Services, Marketing for Religious Organisations, and Emerging Challenges before Non-profit Organisations, the present revised and enlarged edition of the book engineers a sound foundation for the development of social services sector offering services of critical importance without which our efforts for the transformation of social capital would show a lukewarm response. This book would be helpful to the MBA students, Marketing Professionals, Social Reformists, Political Leaders, Trade Associations, Police Officers, Religious Organisations, Red Cross and many others who nurture special interest in the process of social transformation. Contents : 1. The Foundation of Marketing Non-Profit Organisations 2. Key Elements in Marketing Non-Profit Organisations 3. Management of Non-Profit Organisations 4. Total Quality Management Concept in Non-Profit Organisations 5. Education Marketing 6. Hospital Marketing 7. Political Marketing 8. Marketing For Trade Unions 9. Marketing For Trade Associations 10. Marketing Fire Fighting Services 11. Marketing For NGOs 12. Marketing Red Cross Services 13. Marketing Police Services 14. Marketing Religious Services 15. Emerging Challenges Before Non-Profit Organisations

The days of getting an easy walkover in the business world are now over. Business goes where it is invited but stays forever where it is well treated. The mounting intensity of technological sophistication, sky-rocketing competition, increasing race of corporatisation and galloping domination of globalisation make a strong advocacy in favour of professional excellence of world-class. We need to thrive not only to survive. The marketing professionals need to identify opportunities and to capitalise on the same in such a fashion that a fair synchronisation of commercial and social considerations is made possible. Even profit making organisations need to ensure that they are bidding a goodbye to the concept 'just for profits' which would considerably help them in the process of image building because we find a correlation between social and organisational prosperity. In a true sense, the organisational prosperity stands on the foundation of social prosperity. We cannot negate that an individual or an institution is suitably rewarded for defining and redefining quality. Sky is the limit for quality and sky is the limit for marketing. Innovators succeed where others fail. This makes it essential that we bring much more frequency in innovating the marketing inputs. If we have quality goods or services, the task of excelling competition and establishing leadership in the market is considerably simplified. The Boardrooms. Senior Business Executives, Government Administration need an attitudinal transformation. They need to be positive and creative. This will make all categories of organisations potentially sound to face the multi-pronged challenges and threats in the corporate world. The book 'Services Marketing' size ably contributes to the mainstream of knowledge on the different frontiers of services marketing which attends to almost all the vital facets of the emerging trends with clarity and perspicacity. To the students of MBA, marketing professionals, the academics and the boardrooms, this edition of the book will be useful in many ways. Contents : 1. The Foundation of Services Marketing 2. Key Diemensions in Service Marketing 3. Management of Services Marketing 4. Total Quality Management 5. Bank Marketing 6. Insurance Marketing 7. Mutual Fund Marketing 8. Portfolio Services Marketing 9. Factoring Services Marketing 10. Transport Marketing 11. Tourism Marketing 12. Hotel Marketing 13. Consultancy Marketing 14. Retail Marketing 15. Personal Care Marketing 16. Educational Marketing 17. Hospital Marketing 18. Political Marketing 19. Day-Care Marketing 20. Courier Marketing 21. Entertainment Marketing 22. Mass Communication Marketing 23. It Marketing 24. Electricity Marketing 25. Automobile Service Marketing Bibliography

The policy decisions, no doubt, have avenues for profit generation but at the same time also make it essential that marketing decisions are friendly to the society and nature. If negative effects of economic development start establishing an edge over the positive contributions, the development policies need a microscopic audit and the policymakers require an attitudinal transformation. The existing race in the society for multiplying the material assets, if not slowed down will jeopardise the time-tested norms for the survival of social systems and cultural paradigms. The vulnerable industries like cement, steel, leather, plastic, glass, electronics have been found sizably contributing to the pollution of environment. The automobile industry takes the problem very casually. The fast food industry has been found generating health problems. While producing packing packaging and promoting almost all the industries ignore social, cultural and environmental considerations and often cross the limitations. Of course, the results of industrial transformation have immensely contributed to the process of economic transformation but the side-effects like global warming, air pollution, noise pollution, water contamination, racial discrimination, ethical degeneration, value erosion et al. are found showing a red, green and amber signal to the existence and well-being of living beings in general and the human beings in particular. The task of social transformation is yet to gain a rapid momentum. The concept of Social Marketing is based on the holistic thoughts of management where we view management in totality. The present book makes an attempt to conceptualise the principles of social marketing in order that a fair synchronisation of organisational and social interests is found easier. We find special focus on the organisations helping social orientation, vis-a-vis the formation of social capital. Important issues covered are education, sanitation, potable water, family planning, healthcare and medicare, afforestation, mobilisation of small savings, mass media, politics, NG0s, Red Cross, Police, Religion where we view management in totality. The students of Master of Business Administration, Social Management, Sociology, Medical Science, Environment Management, Forest Management, Communication Management and many others will find the present book of immense use The policymakers, marketing practitioners, political leaders and a host of government departments and NGOs or organisations working under the PPP mode and the academics stand to be benefited. Contents : 1. The Foundation of Social Marketing 2. Change and Attitude Formation 3. Social Advertising 4. Service Quality 5. Marketing Education Services 6. Marketing Sanitation Services 7. Marketing Potable Water 8. Marketing Family Planning 9. Marketing Medicare and Health Care Services 10. Marketing Afforestation 11. Marketing Small Savings 12. Marketing Mass Media 13. Political Marketing 14. Marketing Services of NGOs 15. Marketing Red Cross Services 16. Marketing Police Services 17. Marketing Religious Services 18. Bibliography

Monotony with high intensity is a natural phenomenon specially in the present corporate culture considerably influenced by material culture. A desire to enrich the knowledge bank; a craze for speeding up the learning cycle; a temptation for discovering the roots of civilization; a fascination for getting the pleasure and an enthusiasm for witnessing the cultural heritage pave copious avenues for the development of tourism in India. The multi-pronged developments in the global economy makes it essential that we focus on tourism industry where lies tremendous opportunities. The professionals need to identify the strengths for conceptualizing marketing principles. Identification of potential markets - national and international - requires excellence of world-class based on research and development activities. An indepth study of behavioural profile simplifies the task of studying and understanding the taste preferences, needs and requirements, level of expectations and the changing lifestyles of potential tourists. Synchronization of four A s` and Orchestration of seven Ts` enable marketers in the transformation, satisfaction and retention of tourists for excelling competition, increasing the market share and becoming a leader. We need unique product, creative promotion and aggressive campaigns with new themes to inform, sense, sensitise, persuade and transform the potential tourists into actual and habitual tourists. The present book 'Tourism Marketing' makes an indepth study of tourism marketing in the Indian perspective. It is an attempt to help the professional in conceptualizing modern marketing principles. The book significantly contributes to the mainstream of knowledge on the different frontiers of tourism marketing. The marketing professionals, the academics, the MoT, Tour Operators and Travel Agents and the students of MTA and MBA or other professional courses would find the new revised and enlarge edition of the book of immense use? Contents : 1. Introduction Tourism 2. Tourism Marketing : An Overview 3. TQM Concept in Tourism 4. Tourism Marketing Information System 5. Behavioural Profile of Tourists 6. Tourism Market Segmentation 7. Tourism Product Planning and Development 8. Marketing Four 'A's of Tourism 9. Tourism Product Strategy 10. Tourism Promotion Strategy 11. Tourism Pricing Strategy 12. Tourism Distribution Strategy 13. Expanded Marketing Mix for Tourism 14. Overall Marketing Strategy for Tourism 15. India a Tourist Destination Bibliography

Digital Social Media Marketing - Social change happens when you change internal attitudes, external structures, and/or work to make behavior unnecessary. Social networks are communities of people who typically share a common behavior, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organizations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message. Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lots of business activities, including : word-of-mouth marketing, market research, general marketing, idea generation and new product development, co-innovation, customer service, public relations, employee communications and reputation management. Social Media Marketing is marketing that focuses on people, not products. The products can be presented by the company with as many qualitative features and promotional tools as possible, but what really matters is the comments and appreciations left by the customers. People provide the content, and this is the reason why Social Media Marketing is so scary and challenging for marketers. Contents - 1. Basics of Social Media Marketing 2. Blending Traditional Marketing with Social Media 3. Developing Strategies for Social Media Marketing 4. Leverging the Power of Social Networking Sites 5. Creating Markets Through Media Sharing Sites 6. Acquiring Customers Through Blogs and Twitter 7. Marketing Through Social News and Bookmarking Sites 8. Quantifying Social Media Marketing Efforts 9. Innovative Trends and Best Practices of the Social Media Experts Case Studies

Learning theories and concepts without knowing their practice or application is of little use. It is one thing obtaining an MBA degree, but quite another to connect what you learned about a theory or concept into practice in a real life situation. Theories and concepts should work, and as a student, you should know how they work. This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some fundamental ideas about the practical side of the concepts discussed therein. In addition to this, many examples picked out from the current Indian marketing scenario are included in the text. The book is profusely illustrated with samples of product offers, and advertisements relevant to each topic. These will help you to understand the practical side as you learn the theory. Marketing Management is a core subject for the MBA course of all universities and has to be studied by you in a short span of a semester consisting of about four months. This makes it extremely difficult for you to study different voluminous books (mostly foreign with American examples) and prepare notes according to the university syllabus. What you need is a handy, simple textbook that covers all the topics and the full syllabus prescribed by the university, includes all the concepts, and provides suitable examples from the Indian market context. Written in a capsule form, this book will meet the above-mentioned requirements of the MBA students. It is logically sequenced in tune with the syllabus contents of the MBA courses of select universities in India. Ten case studies on successful marketing practices of products and services in the Indian market are included for the benefit of students. Written in simple, lucid style, without diluting the conceptual qualities of the subject, this book will be handy and useful as a textbook for both the students and the faculty of marketing in business schools. This book can also serve as a reference manual for the professionals in the field of marketing as well as in other functional areas. This thoroughly revised and enlarged edition of Marketing Management caters to all these needs by including most of the newly evolved and modern trends and practices in the field of marketing. Some of the latest trends and modern concepts and practices included here are: • Marketing 3.0 • Blue Ocean Strategy • Neuromarketing • Social Marketing • Cause-Related Marketing • Social Media Marketing • Green Marketing Ten latest cases from Indian context have also been included in this book. Contents : 1. Introduction to Marketing 2. Understanding the Marketing Environment 3. Market Segmentation, Targeting and Positioning 4. Buyer Behaviour (Consumer Behaviour) 5. Marketing Research 6. Demand Measurement and Sales Forecasting 7. Product Decisions 8. The New Product Development Process 9. The Concept of Product Life Cycle (PLC) 10. Services Marketing 11. Pricing Decision and Strategies 12. Distribution Decisions 13. Marketing Communication 14. Personal Selling and Sales Force Management 15. Customer Relationship Management (CRM) 16. Marketing Planning 17. Rural Marketing 18. Consumerism 19. Retail Management 20. Global Marketing 21. Insurance Marketing 22. E-Marketing 23. New-Horizons in Marketing 24. Indian Marketing Environment 25. Competition Analysis and Strategic Response 26. Event Marketing 27. Marketing Information System (MkIS) 28. Business Marketing 29. Social Marketing 30. Neuromarketing 31. Fundamentals of Marketing of Services 32. Direct Marketing 33. Case Study

Marketing of Services is gathering importance day by day. The service industry has been growing during the recent past due to various reasons. Factors like increasing affluence, desire to use leisure time, availability of credit cards and credit facilities, increasing availability of new products and gadgets, etc., have contributed to the growth of service industries in India. The share of the services sector-which already contributes to almost 50 percent to gross domestic product (GDP)-in generating income and providing employment in both the organised as well as the unorganised sector, is set to rise further in the coming decade. The segments of service industry in India with the highest growth rate include Insurance, Banking, Internet Advertising, Organised Retailing, Live Entertainment, Health and Tourism. Due to this positive trend, opportunities for placement for MBA students are also excellent in the service industries. A thorough understanding of the concepts, theories and applications of Services Marketing as a subject is, therefore, becoming all the more important for management students. The purpose of this book is to meet this requirement of our students. This book provides students with the fundamentals of the concepts and theories of Services Marketing, and also their practical applications as practised by service marketers in Indian context. The book is profusely illustrated with examples of service industries in India, to help the students to understand the concepts easily. The chapters are sprinkled with live case studies of services from our country. This book is written in simple language, using a lucid style, without diluting the conceptual qualities of the subject, and will be a useful textbook for the students and faculty for MBA in most of the universities in India. It will also be useful as a reference manual for service marketing professionals. Contents : 1. Introduction to Services 2. Service Quality-The GAPS Analysis Approach 3. Consumer Behaviour in Services 4. Marketing Research in Services 5. Relationship Marketing 6. Service Standards 7. Service Design and Positioning 8. Role of Employees in Services Marketing 9. Role of Customers in Service Marketing 10. Service Intermediaries 11. Managing Demand and Capacity 12. Role of Marketing Communications in Services 13. Pricing of Services 14. Physical Evidence in Services 15. Applications of Services Marketing 16. Retail Management 17. Insurance Marketing Bibliography

We have great pleasure in presenting First edition 'Digital Marketing' written for students of PG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business world information. This volume is an attempt to provide the students with thorough understanding of digital marketing concepts, methods and techniques with some important topics such as marketing in the digital environment, media option online, payment gateways and PayPal, digital marketing, e-mail campaign creation and management, social media, online reputation management mobile banking and consumer engagement. We are sure this book will prove extremely useful to students and teachers identical. This book would not have seen the light, but for the grace of God and the blessings and support of our family members and friends. Contents - Unit – 1 Introduction to Digital Marketing Unit – 2 Digital Marketing Research Unit – 3 Search Engine Marketing Unit – 4 Social Media and e-PR Unit – 5 Online Reputation Management Unit – 6 Recent Trends